# Smooth Texture Flaxseed Powders The Manitoba Milling Company Whole-Milled Flaxseed is Premium By Michael Hemsworth | Published 2018-08-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/manitoba-milling-company-wholemilled-flaxseed References: [preparedfoods](https://www.preparedfoods.com/articles/121485-manitoba-milling-company-flaxseed) & [manitobaflax](https://manitobaflax.com) Ground flaxseed often has a coarse, grainy texture when using in recipes and smoothies that can be off-putting to some, so the [Manitoba Milling](https://www.trendhunter.com/trends/manitoba-harvest-hemp) Company Whole-Milled Flaxseed has been launched to offer a smooth alternative. Crafted with the company's proprietary heat treatment process, the flaxseed product boasts a ready-to-eat profile that is nutty yet mild to make it perfect for [baking, smoothies](https://www.trendhunter.com/trends/protein-smoothie-powders) or in your choice of any recipe. The expertly crafted flaxseed is made with a protected secret that has been used by the family for nearly 30 years and has previously only been available to food manufacturers, until now. The Manitoba Milling Company Whole-Milled Flaxseed has a 2 to 3% higher content of ALA [Omega-3](https://www.trendhunter.com/trends/biohacking) compared to other options on the market to further solidify it as a higher-quality option. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Smooth-texture Flaxseed Powders:** Creating smoother flaxseed powders can disrupt the market by offering a more appealing texture for consumers in recipes and smoothies. - **Ready-to-eat Flaxseed Products:** Developing ready-to-eat flaxseed products can provide convenience to consumers and open up new possibilities for incorporating flaxseed into various recipes. - **Higher-quality Flaxseed Options:** Offering flaxseed products with higher levels of ALA Omega-3 can attract health-conscious consumers in search of premium options. ### Where This Applies - **Food Manufacturing:** Incubating smoother flaxseed powders can create innovative ingredients that food manufacturers can incorporate into their products. - **Baking:** Introducing ready-to-eat flaxseed products can disrupt the baking industry by allowing bakers to easily add a nutritional boost to their recipes. - **Health and Wellness:** Providing higher-quality flaxseed options with increased ALA Omega-3 content can tap into the growing market of health-conscious individuals seeking premium ingredients. ## Related on Trend Hunter - [Superfood Smoothie Boosters](https://www.trendhunter.com/trends/manitoba-harvest-hemp.md) - [Free-From Granola Base Ingredients](https://www.trendhunter.com/trends/clean-label-granola-base.md) - [High-Fiber Instant Oatmeals](https://www.trendhunter.com/trends/mylk-labs.md) - [Extra-Creamy Almond Beverages](https://www.trendhunter.com/trends/almond-beverages.md) - [Fiber-Boosting Bakery Ingredients](https://www.trendhunter.com/trends/highmac-brans.md) - [High-Quality Organic Flours](https://www.trendhunter.com/trends/organic-flours.md) - [Kid-Friendly Superseed Mix-Ins](https://www.trendhunter.com/trends/superseed.md) - [Seed-Based Snack Bites](https://www.trendhunter.com/trends/superseed-snack-clusters.md) - [Nutrient-Dense Baking Flours](https://www.trendhunter.com/trends/gluten-free-oat-flour.md)