# Chocolaty Passover Matzo Treats Manischewitz Matzo is Being Introduced in New Options for Passover By Michael Hemsworth | Published 2022-02-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/manischewitz-matzo References: [snackandbakery](https://www.snackandbakery.com/articles/98297-kayco-gluten-free-wafers-and-chocolate-covered-matzo-for-passover) & [kayco](http://www.kayco.com/)  The [Manischewitz Matzo](https://www.trendhunter.com/trends/manishewitz-chocolate-babka) lineup is being expanded by the brand just in time for [Passover](https://www.trendhunter.com/trends/kosher-for-passover) to offer consumers a new option to try out when celebrating this year. The brand is introducing a variety of new varieties, including Gluten-Free Wafers that also come in Milk Chocolate, Dark Chocolate, Chocolate Mint, and White Chocolate varieties. The brand is also including new Potato Chips in Salted, Unsalted, and Rippled flavors to help offer consumers a wide range of options to incorporate into their celebrations. CMO of Kayco Shani Seidman spoke further on the new Manischewitz Matzo products saying, "Passover is one of the most widely celebrated Jewish holidays, with food playing a prominent role in the celebration. During the holiday, no bread or leavened grain can be eaten, so Passover food has a special certification. Kayco is proud to offer the most robust portfolio of [Kosher](https://www.trendhunter.com/trends/manischewitz-blintzes)-for-Passover products that blend the traditional with the innovative.” ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 7% | Activity: 26% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Expansion of Manischewitz Matzo Lineup:** Opportunity for Manischewitz to tap into a wider range of consumers by offering gluten-free and chocolate flavored matzo options. - **Innovative Passover Products:** Potential for other brands to create new and unique kosher-for-Passover products to cater to consumer demand. - **Kosher-for-passover Certification:** The demand for certified kosher-for-Passover foods may lead to an increase in the number of companies seeking certification to enter the market. ### Who This Affects Most - **Food and Beverage Manufacturing:** Opportunity for manufacturers to create more innovative Passover products to meet the changing needs of consumers. - **Retail Industry:** Retailers can benefit from the expansion of the Manischewitz Matzo lineup by offering a wider range of Passover products to customers. - **Certification and Compliance Industry:** Demand for kosher-for-Passover certification may lead to growth opportunities for companies specializing in food certification and compliance. ## Related on Trend Hunter - [Chocolate-Dipped Matzo Chips](https://www.trendhunter.com/trends/chocolate-dipped-matzo-chips.md) - [Gluten-Free K4P Products](https://www.trendhunter.com/trends/kosher-for-passover-products.md) - [Frozen Ready-to-Bake Babkas](https://www.trendhunter.com/trends/manishewitz-chocolate-babka.md) - [Matzo-Crusted Passover Cakes](https://www.trendhunter.com/trends/passcaken.md) - [Crypto-Inspired Hanukkah Chocolates](https://www.trendhunter.com/trends/manischewitz-crypto-gelt.md) - [Convenient Kosher Blintzes](https://www.trendhunter.com/trends/manischewitz-blintzes.md) - [Hanukkah-Ready Chocolate Gifts](https://www.trendhunter.com/trends/hanukkah-chocolate-gifts.md) - [Ready-to-Cook Matzo Balls](https://www.trendhunter.com/trends/frozen-matzo-balls.md) - [Kosher THC Gummies](https://www.trendhunter.com/trends/kosher-for-passover.md)