# Crypto-Inspired Hanukkah Chocolates Manischewitz Crypto Gelt Modernizes a Classic Tradition By Michael Hemsworth | Published 2022-12-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/manischewitz-crypto-gelt References: [snackandbakery](https://www.snackandbakery.com/articles/107973-manischewitz-debuts-crypto-gelt) & [manischewitz](https://manischewitz.com/)  [Manischewitz Crypto Gelt](https://www.trendhunter.com/trends/manischewitz-matzo) has been launched as the world's first edible crypto coin that's perfect for collecting, sharing and trading this holiday season. The chocolate treats offer a new take on the [classic Hanukkah candy tradition](https://www.trendhunter.com/trends/manischewitz-blintzes) and features [pieces of chocolate formed to resemble](https://www.trendhunter.com/trends/palm-bites) a newly launched cryptocurrency coin. Each chocolate coin is wrapped in a gold foil to give it just the right level of shine and is accented by an M-shaped dollar sign insignia as a referenced to the brand. The Manischewitz Crypto Gelt is being launched in packs of 36 bags with an estimated price point between $9.99 and $12.99, but is also launching in four-coin bags for between $2 and $3. The treat is arriving just in time to coincide with the Hanukkah season for families to make part of their celebrations this year. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 64% | Activity: 80% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Crypto-themed Food Products:** There is an opportunity for food companies to explore the concept of creating crypto-inspired edible products, providing consumers with a mix of fun and novelty. - **Alternative Holiday Treats:** Companies can innovate traditional holiday foods by offering unique and modern twists to stand out and gain market share. - **Combining Popular Themes:** There is an opportunity to combine popular and viral topics in a creative way to attract and engage consumers, leveraging a wider audience base. ### Who This Affects Most - **Confectionery:** The confectionery industry can explore the creation of alternative, modern and unique sweets for festive occasions. - **Food and Beverage:** The food and beverage industry can leverage the rise of cryptocurrencies and digital culture to create fun and innovative culinary experiences for consumers. - **E-commerce:** E-commerce companies specializing in food and gift baskets can add these crypto-inspired Hanukkah chocolates to their product lineup as part of their seasonal festive range. ## Related on Trend Hunter - [Hanukkah-Ready Chocolate Gifts](https://www.trendhunter.com/trends/hanukkah-chocolate-gifts.md) - [Artisanal Hanukkah Chocolates](https://www.trendhunter.com/trends/hanukkah-chocolate.md) - [Chocolaty Passover Matzo Treats](https://www.trendhunter.com/trends/manischewitz-matzo.md) - [Chocolate-Dipped Matzo Chips](https://www.trendhunter.com/trends/chocolate-dipped-matzo-chips.md) - [Kosher THC Gummies](https://www.trendhunter.com/trends/kosher-for-passover.md) - [Cryptocurrency-Inspired Snack Cakes](https://www.trendhunter.com/trends/twinkcoin-snack-cakes.md) - [Frozen Ready-to-Bake Babkas](https://www.trendhunter.com/trends/manishewitz-chocolate-babka.md) - [Chanukah Cookie Kits](https://www.trendhunter.com/trends/sugar-cookie-kit.md) - [Gourmet NYC Holiday Chocolates](https://www.trendhunter.com/trends/holiday-chocolate-collection.md)