# Song-Inspired Wine Branding Manikay Wine Uses Aboriginal Music for Inspiration By Jamie Danielle Munro | Published 2014-05-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/manikay-wine References: [thedieline](http://www.thedieline.com/blog/2014/5/8/manikay-wine) & [cultpartners](http://www.cultpartners.com/) Manikay Wine is based in Australia, and was recently released. In order to market the drink, the company went with [Cult Partners](https://www.trendhunter.com/trends/clean-cult-laundry-detergent-sheets) to help them with the branding concept. The word Manikay is means a series of songs from the Australian aboriginal culture, so Cult Partners wanted to create a [packaging design](https://www.trendhunter.com/trends/almanac-series) that reflected this. The [color scheme](https://www.trendhunter.com/trends/chloe-wine-collection) is similar to that of the Australian landscape: hot and arid. Reds and yellow are used to represent this, and little dots have been placed around the word Manikay on the front. The dots symbolize the rhythm of the songs sung by the aboriginal people, and are placed all over the middle section of the bottle. The type of wine is also written in small front below the Manikay Wine name. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 48% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Cultural-driven Branding:** The use of cultural elements in branding provides an opportunity for companies to connect with specific audiences and create unique experiences. - **Artistic Packaging Design:** Creative and visually appealing packaging designs help brands stand out on store shelves and attract consumer attention. - **Storytelling Through Product:** Incorporating storytelling elements into product design and packaging can enhance brand identity and create a deeper emotional connection with consumers. ### Sectors Adopting This - **Wine and Spirits:** The wine and spirits industry can explore cultural-inspired branding to differentiate their products and appeal to consumers seeking unique experiences. - **Marketing and Advertising:** Marketing and advertising agencies can leverage artistic packaging design as a way to help brands make a strong visual impact and effectively communicate their brand story. - **Consumer Goods:** Consumer goods companies can adopt storytelling approaches in product design to create a compelling narrative around their offerings and engage consumers on a deeper level. ## Related on Trend Hunter - [Artistic Monochromatic Wine Branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Contemporary Accessible Wine Collections](https://www.trendhunter.com/trends/bink-wines.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Halloween-Themed Shiraz Wines](https://www.trendhunter.com/trends/barossa-ink-shiraz.md) - [Designer-Backed Regional Wines](https://www.trendhunter.com/trends/penfolds-1.md) - [Sensory-Rich Wine Experiences](https://www.trendhunter.com/trends/modern-wine-brand.md) - [Renaissance-Muse White Wines](https://www.trendhunter.com/trends/flora-lisa.md)