# Grungy Bar Editorials The ManiaMania Lookbook Takes a Darker Turn on Fashion By Joanne Lam | Published 2010-06-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/maniamania-lookbook References: [studdedhearts.blogspot](http://studdedhearts.blogspot.com/2010/06/maniamanialookbook.html) & [themaniamania](http://www.themaniamania.com/home.php) The Maniamania lookbook features some intricately posed shots with a [dark grungy feel](https://www.trendhunter.com/trends/the-october-collection). With its dark-lit setting and foggy atmosphere, the prints definitely remind its audience of the local grungy bar many have come across sometime in their nightlife adventures. With a [dazed and slightly confused look](https://www.trendhunter.com/trends/paranoid-fw25) about her face, the model manages to show off the details of each piece of clothing within the Maniamania lookbook with ease. Check out the dim and grungy spread in the featured gallery. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 97% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Dark-lit Fashion:** Opportunities for innovating with darker themed fashion collections and campaigns. - **Grunge Aesthetic:** Incorporating a grungy aesthetic for fashion and editorial featuring more relaxed and worn looks. - **Mystery Model:** Utilizing models with a slightly confused or mysterious look to build intrigue and interest for fashion campaigns. ### Who This Affects Most - **Fashion:** Exploring new ways of incorporating the grungy and dark fashion approach into different clothing lines. - **Photography:** Developing new techniques in photography to produce grungy and dark-lit photoshoots for fashion. - **Advertising:** Incorporating more experimental or unconventional models and looks into promotional campaigns to catch the audience's attention. ## Related on Trend Hunter - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Community-Honoring Eerie Graphic Merchandise](https://www.trendhunter.com/trends/boiler-room.md)