# Luxuriously Premixed Manhattans Selfridges is Set to Sell a Pre-Bottled Manhattan Cocktail By Megan Facciuolo | Published 2014-05-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/manhattan-cocktail References: [luxpresso](http://luxpresso.com/news-lifestyle/coming-soon-bottled-manhattan-cocktail-by-savoy-at-selfridges/29543) & [selfridges](http://www.selfridges.com/) Selfridges department store is reviving part of the iconic Savoy Cocktail Collection by releasing a [pre-bottled Manhattan cocktail](https://www.trendhunter.com/trends/coppa-cocktails). The Savoy is a historic and iconic hotel known for being luxurious -- especially when it comes to cocktails. The gorgeously decorated bottle contains a traditional stir of whisky, sweet vermouth and two types of bitters -- all of which are ingredients of the classic cocktail. To add to its high-quality ingredients, the concoction is made with precise mixology skills by the head bartender of the [American Bar](https://www.trendhunter.com/trends/vesper-bar), Eric Lorincz, and is set in wood conditioning and rests in individual glass jars for a month. The [limited-edition bottle](https://www.trendhunter.com/trends/cocktail-cities-limited-edition) is reportedly the best Manhattan money can buy, but comes at a price of £225. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 68% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Pre-bottled Cocktails:** The trend of selling pre-bottled cocktails is disrupting the traditional bar experience and presenting new opportunities for high-end retailers. - **Luxury Consumer Goods:** The demand for luxury consumer goods in the spirits industry is growing, leading to new opportunities for brands to create high-end products and experiences. - **Personalized Mixology:** As consumers continue to seek unique and personalized experiences, the rise of personalized mixology services and products presents an opportunity for companies to cater to this trend. ### Sectors Adopting This - **Spirits and Liquor Retail:** The spirits and liquor retail industry is seeing disruption from the trend of pre-bottled cocktails, with high-end retailers offering unique and premium products. - **Hospitality and Tourism:** The hospitality and tourism industry can utilize the trend of personalized mixology to create unique and memorable experiences for customers. - **Luxury Retail:** Luxury retail brands can take advantage of the growing demand for luxury spirits and liquor by offering high-end products and tailored experiences to customers. ## Related on Trend Hunter - [Canned Exclusive Manhattans](https://www.trendhunter.com/trends/on-the-rocks-premium-cocktails.md) - [Luxurious Pre-Made Cocktails](https://www.trendhunter.com/trends/elisir-delicriso.md) - [Bartender-Approved Premixed Cocktails](https://www.trendhunter.com/trends/bulleit-crafted-cocktails.md) - [Online Bottled Cocktail Shops](https://www.trendhunter.com/trends/homeboy.md) - [$150 RTD Cocktails](https://www.trendhunter.com/trends/150-rtd-cocktail.md) - [Bottled Fig Martinis](https://www.trendhunter.com/trends/dimas-vodka.md) - [Chocolate Cherry Cocktails](https://www.trendhunter.com/trends/chocolate-cherry-cocktail.md) - [Versatile RTD Cocktails](https://www.trendhunter.com/trends/the-cocktail-collection.md) - [Canned Premium Cocktail Refreshments](https://www.trendhunter.com/trends/easy-liquor-cocktails.md)