# Erectile Dysfunction Ads MangoRx Launches Bold Campaign for Erectile Dysfunction Normalization By Grace Mahas | Published 2023-05-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mangorx References: [finance.yahoo](https://finance.yahoo.com/news/mangoceuticals-launches-things-better-hard-134500862.html) & [youtube](https://www.youtube.com/watch?v=DZHuo2mqGXw)  Mangoceuticals, Inc., known as MangoRx, is innovating the conversation around men's sexual health with their recent "Some Things Are Better Hard" digital marketing campaign. By distributing a series of humorous and open video shorts across various social media platforms, the campaign addresses erectile dysfunction (ED) as a common issue, not a stigmatized topic. “This campaign is expected to help to further position Mango in the ED market as a uniquely accessible resource which has the goal of helping normal men achieve greater sexual fulfillment and self-confidence while avoiding brand association with social discomfort,” stated MangoRx Co-Founder and CEO, Jacob Cohen. This approach seeks to position Mango, the company's specially formulated ED drug, as an accessible resource in the $3.5 billion ED market. The aim is to enhance men's sexual fulfillment and self-confidence by breaking down social barriers around these discussions. Building on their previous successful [YouTube](https://www.trendhunter.com/trends/mint-mobile-mintfomercial) commercial, MangoRx continues to use creative marketing strategies to educate and entertain their target demographic. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 65% | Activity: 89% | Freshness: 16% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Erectile Dysfunction Normalization:** Companies aiming to address sexual health and wellness should focus on normalizing erectile dysfunction to increase accessibility, self-confidence, and fulfillment. - **Humorous and Openly Discussed Solutions:** Creative marketing strategies that humorously and openly address the topic of sexual health could lead to more successful campaigns and increased market share for companies offering solutions to sexual wellness problems. - **Accessible Resources for Sexual Wellness:** Companies operating in the sexual wellness industry should position themselves as accessible resources for people with sexual wellness problems to help them achieve greater satisfaction and confidence through their products and services. ### Where This Applies - **Pharmaceutical:** Pharmaceutical companies manufacturing Erectile Dysfunction medication can improve their marketing strategies by using humor and addressing the stigma around the topic of sexual wellness to break down social barriers and increase customer adoption. - **Health and Wellness:** Companies operating in the health and wellness industry could address sexual health and wellness as part of their overall offering by incorporating humor into their discussions and positioning their products as accessible resources for people with sexual wellness problems to achieve greater confidence and fulfillment. - **Marketing and Advertising:** Marketing and advertising agencies could work with Sexual wellness companies to develop creative campaigns that address the social stigma around sexual wellness and utilize humor to increase customer adoption and achieve greater market share. ## Related on Trend Hunter - [Erectile Dysfunction Medication Ads](https://www.trendhunter.com/trends/erectile-dysfunction-medication.md) - [Fast-Acting Erectile Dysfunction Mints](https://www.trendhunter.com/trends/hard-mints.md) - [Sexual Performance-Improving Patches](https://www.trendhunter.com/trends/morari.md) - [Sexual Performance Gummies](https://www.trendhunter.com/trends/elm-and-rye.md) - [Sexual Wellness Applications](https://www.trendhunter.com/trends/kranus-edera.md) - [Wearable Sexual Wellness Products](https://www.trendhunter.com/trends/eddie-by-giddy.md) - [Candid Celebration Campaigns](https://www.trendhunter.com/trends/theres-an-edible-for-that.md) - [Taboo Men's Health Apps](https://www.trendhunter.com/trends/mojo-1.md) - [Men's Sexual Wellness Companies](https://www.trendhunter.com/trends/mens-sexual-wellness.md)