# Lounging Celeb Campaigns The Mango Winter 2011 Ad Stars a Sultry Scarlett Johansson By Meghan Young | Published 2010-11-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mango-winter-2011 References: [blog.olyafirst](http://blog.olyafirst.com/2010/10/29/scarlett-johannson-for-mango-winter-2011-ad-campaign/) & [mango](http://www.mango.com) The [Mango Winter 2011 ad campaign](https://www.trendhunter.com/trends/winter-2025-campaign) looks as though it takes place in a dollhouse and that would make Scarlett Johansson the barbie, a role she embodies quite naturally. The backdrop itself works wonders considering that each outfit pops against it. Photographed by Mario Sorrenti, the Mango Winter 2011 ad is Johansson's sixth campaign with the fashion label -- that's commitment on both ends. Of course, who wouldn't want this star as the [face of their brand](https://www.trendhunter.com/trends/star-studded)? ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 49% | Activity: 52% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Dollhouse-inspired Ad Campaigns:** Opportunity for brands to create visually captivating and immersive ad campaigns that transport viewers into a whimsical world. - **Celebrity Endorsements:** Potential for businesses to leverage the popularity and influence of celebrities to promote their products and increase brand recognition. - **Commitment to Brand Collaborations:** Companies can explore long-term partnerships with celebrities or influencers to establish a strong association and loyalty with their brand. ### Where This Applies - **Fashion:** Fashion brands can create visually stunning ad campaigns inspired by unique settings to captivate consumers and showcase their collections in an innovative way. - **Advertising:** Opportunity for marketers to strategize and collaborate with celebrities to create impactful and memorable ad campaigns that resonate with their target audience. - **Branding:** Companies can leverage celebrity partnerships to create a distinct brand image and establish themselves as leaders in their industry. ## Related on Trend Hunter - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Actress-Starring Clog Campaigns](https://www.trendhunter.com/trends/mcm-x-crocs-campaign.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Celebrity-Designed Street Fashion](https://www.trendhunter.com/trends/victoria-beckham-2.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Celebrity Fragrance Campaigns](https://www.trendhunter.com/trends/dior-addict-1.md)