# Playful Prop-Filled Lookbooks The Mango Utility Chic Collection Will Set You Up for Spring By Chalaine Mantha | Published 2011-03-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mango-utility-chic-collection References: [the-electric.blogspot](http://the-electric.blogspot.com/2011/03/mango-springsummer-11.html) & [shop.mango](http://shop.mango.com/home.faces?state=she_400_US) The Mango Utility Chic collection is featured in an awesome lookbook that oozes fun. The clothing featured includes [brightly colored jackets](https://www.trendhunter.com/trends/lazy-daze-collection), purple shorts, dark denims and comfy sweaters. Everything you need for a [hip spring wardrobe](https://www.trendhunter.com/trends/reformation-spring-2025) can be found within this lookbook. I am reminded of good old college days when I look at the pictures featuring pompoms, basketballs and varsity sweaters. The playful lookbook features plenty of fun props such as big pink doughnuts, sailboats and rockin' stereos. The Mango Utility Chic collection is as fresh as a newly mowed lawn! The youthfulness of the collection is perfect for starting off the spring season with a bang and all of the fashion statements are sure to turn heads, getting you all the attention you deserve. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 93% | Activity: 80% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Playful Lookbooks:** Fashion companies can innovate their marketing strategy by creating playful, prop-filled lookbooks to appeal to younger audiences. - **Utility Chic Collection:** Designers can explore the popularity of utility chic clothing by creating collections that feature functional yet fashionable pieces. - **Brightly Colored Clothing:** Emerging fashion designers can disrupt the market by designing unique brightly colored clothing, helping appeal to fashion-forward consumers. ### Who This Affects Most - **Fashion:** Fashion companies can incorporate playfulness and versatility in their collections to cater to younger consumers who seek unique styles. - **Marketing:** Marketers can innovate by incorporating playful props and themes in lookbooks, helping brands appeal to younger audiences. - **Design:** Designers can experiment with utility chic clothing by creating fresh designs that combine functionality and fashion, offering new styles to consumers. ## Related on Trend Hunter - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Utility-Inspired Apparel Lines](https://www.trendhunter.com/trends/khakis.md) - [Transitional Spring Collections](https://www.trendhunter.com/trends/splendid-srping-2025.md) - [Eco-Conscious Denim Collections](https://www.trendhunter.com/trends/mango-jeans.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Layered Utility Fashion](https://www.trendhunter.com/trends/graphpaper-yoke.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Summer-Centric Lifestyle Fashion](https://www.trendhunter.com/trends/uniqlo-u-4.md)