# Mango-Flavored Boba Drinks Piada Italian Street Food Has a New Mango Sunburst Fresca Drink By Katherine Pendrill | Published 2023-06-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mango-sunburst-fresca References: [qsrmagazine](https://www.qsrmagazine.com/news/piada-italian-street-food-rolls-out-limited-time-offers-summer) & [instagram](https://www.instagram.com/p/CtJ3U-QMbT_/)  [Boba](https://www.trendhunter.com/trends/bobabam-refreshers) continues to take mainstream QSR brands by storm and [Piada Italian Street Food](https://www.trendhunter.com/trends/caprese-piada) is the latest brand to jump on the buzz-worthy ingredient with its new Mango Sunburst Fresca drink. Just ahead of the official start of summer, Piada Italian Street Food has rolled out a new summer menu with two limited-edition items. As of June 6, fans can sip on a new Mango Sunburst Fresca drink. This sweet summer sipper consists of juicy pineapple and fresh lime, as well as [mango sunburst popping bubbles](https://www.trendhunter.com/trends/burstin-slushers-shakes) (also known as boba). The new Mango Sunburst Fresca also pairs well with the brand's other new item, which is the Chocolate Chip Cannoli Cream with Sprinkles. This new dessert features a sweet pastry stuffed with a creamy ricotta filling and chocolate chips. Image Credit: Piada Italian Street Food ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 83% | Activity: 94% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Boba Drink Trend:** The rising trend of boba drinks in mainstream QSR brands presents an opportunity for innovation and differentiation by adding unique flavors, textures, and ingredients to stand out from competitors. - **Summer Menu Trend:** Introducing limited-time summer menu items like Piada Italian Street Food's Mango Sunburst Fresca drink and Chocolate Chip Cannoli Cream with Sprinkles can attract customers seeking seasonal and new options. - **Fruit Flavor Trend:** By incorporating unique and refreshing fruit flavors like mango, pineapple, and lime, brands can cater to consumers seeking healthier and lighter drink options in the hot summer months. ### Where This Applies - **QSR Industry:** Quick Service Restaurants can leverage the boba drink and summer menu trends to drive customer traffic and increase sales during the seasonal period. - **Beverage Industry:** The trend of fruit flavored and boba drinks in QSR brands presents an opportunity for beverage companies to offer unique and innovative ingredients and add-ins to enhance the flavor profile of these beverages. - **Dessert Industry:** Incorporating trendy dessert options like Piada Italian Street Food's Chocolate Chip Cannoli Cream with Sprinkles into a limited-time summer menu can boost sales and create buzz among customers seeking indulgent and new dessert options. ## Related on Trend Hunter - [Summery Boba Smoothies](https://www.trendhunter.com/trends/boba-smoothie.md) - [Sweet Cream Mango Drinks](https://www.trendhunter.com/trends/mango-snow.md) - [Exotic Fruit Boba Beverages](https://www.trendhunter.com/trends/mango-pineapple-poppers.md) - [Summery Bubble Tea Drinks](https://www.trendhunter.com/trends/seasonal-boba-tea.md) - [Popping Boba Lemonades](https://www.trendhunter.com/trends/boba-lemonades.md) - [Fruity Bursting Boba Pearls](https://www.trendhunter.com/trends/strawberry-bursting-boba.md) - [Fruity Boba Drink Mixes](https://www.trendhunter.com/trends/bobabam-refreshers.md) - [Frozen QSR Mango Refreshments](https://www.trendhunter.com/trends/taco-bell-mango.md) - [Lightly Caffeinated Peach Beverages](https://www.trendhunter.com/trends/peach-mango-paradise-fresherz.md)