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# Fermented Mango Condiments
Trader Joe’s Amba Mango Sauce Introduces a Middle Eastern Condiment

By Laura McQuarrie | Published 2019-02-22 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/mango-sauce
References: [traderjoes](https://www.traderjoes.com/digin/post/amba-mango-sauce)

After experiencing a traditional mango sauce called amba for the first time in Israel, [Trader Joe's](https://www.trendhunter.com/trends/trader-joes-tamarind-sauce) began working with its Indian food supplier to introduce the Middle Eastern condiment to North America. True to its name, Trader Joe's Amba Mango Sauce is made with a base of fermented mangoes, which are combined with garlic, salt, turmeric, paprika and Indian spices. The finished product is said to be thick yet smooth, with a flavor that's [savory and packs some heat](https://www.trendhunter.com/trends/spicy-dynamite-sauce).

For the utmost convenience, Trader Joe's opted to package this [mango condiment](https://www.trendhunter.com/trends/chalsa) in a squeezable stand-up pouch with a resealable cap. When it comes to enjoying the sauce, Trader Joe's recommends pairing it with meat or vegetables, or using it to dress salads.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 33% | Activity: 72% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Fermented Mango Condiments:** Disruptive Innovation Opportunity: Develop innovative uses for fermented mango condiments beyond traditional applications.
- **Middle Eastern Condiments:** Disruptive Innovation Opportunity: Create new and unique Middle Eastern condiment flavors to cater to diverse tastes.
- **Squeezable Packaging:** Disruptive Innovation Opportunity: Design innovative squeezable packaging solutions for condiments that offer convenience and resealability.

### Industries Being Reshaped

- **Food and Beverage:** Disruptive Innovation Opportunity: Explore the production and distribution of fermented mango condiments and Middle Eastern inspired flavors in the food and beverage industry.
- **Packaging:** Disruptive Innovation Opportunity: Develop advanced packaging technologies and solutions to enhance the convenience and usability of squeezable packaging for condiments.
- **Culinary Arts:** Disruptive Innovation Opportunity: Integrate fermented mango condiments and Middle Eastern flavors into culinary creations to offer unique and exciting dining experiences.

## Related on Trend Hunter

- [Tangy Tamarind Sauces](https://www.trendhunter.com/trends/trader-joes-tamarind-sauce.md)
- [Spicy-Sweet Guacamole Dips](https://www.trendhunter.com/trends/spicy-mango-habanero-guacamole.md)
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- [Dried Green Mango Snacks](https://www.trendhunter.com/trends/trader-joes-sweetened-green-mango.md)
- [Organic Mango Vinaigrette Dressings](https://www.trendhunter.com/trends/organic-mango-vinaigrette-dressing.md)
- [Fermented Chili Sauces](https://www.trendhunter.com/trends/trader-joes-peri-peri.md)
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- [Grocery Brand Gochujang Sauces](https://www.trendhunter.com/trends/korean-gochujang-sauce.md)
- [Vegan-Friendly Citrus Sorbets](https://www.trendhunter.com/trends/calamansi-mango-sorbet.md)
