# Fashion Snapshot Campaigns This Mango Fashion Campaign Teases the Release of Print Campaigns By Laura McQuarrie | Published 2016-07-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mango-fashion References: [news18](http://www.news18.com/news/lifestyle/mango-teases-first-of-four-fresh-campaigns-for-aw16-1271520.html) & [instagram](https://www.instagram.com/p/BGZDprOGJz3/?taken-by=mango&hl=en) Ahead of the release of its newest global print campaigns, there's a digital Mango fashion campaign that's giving fans a sneak peek at what's to come via social media. For its AW16 print campaign starring Roos Abels and Lexi Boling, Mango is encouraging its fans to follow along on [Snapchat](https://www.trendhunter.com/trends/prada-and-miu-miu) and [Instagram](https://www.trendhunter.com/trends/mango-stylist) in order to see exclusive behind-the-scenes details from the shoots. Rather than providing seasonal style summaries, the Spanish retailer has plans to release a new print campaign every month to serve as of-the-moment guides to what's popular in the world of fashion. Mango's use of Instagram and Snapchat for teasing fashion embraces a digital strategy that relies heavily on social media. Soon, the brand also has plans to launch its own channel on [Spotify](https://www.trendhunter.com/trends/hinge-no-ordinary-love). ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 93% | Activity: 91% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Digital Fashion Campaigns:** Opportunity for brands to use social media platforms like Snapchat and Instagram to give fans exclusive sneak peeks and behind-the-scenes details. - **Monthly Print Campaigns:** Opportunity for brands to release new print campaigns every month, providing up-to-date style guides. - **Brand Collaboration with Spotify:** Opportunity for fashion brands to launch their own channels on music streaming platforms like Spotify. ### Who This Affects Most - **Fashion Retail:** Opportunity for fashion retailers to leverage digital platforms for engaging with customers and promoting new campaigns. - **Social Media Marketing:** Opportunity for social media marketing agencies to assist fashion brands in utilizing platforms like Snapchat and Instagram for innovative campaign strategies. - **Music Streaming:** Opportunity for fashion brands to collaborate with music streaming platforms like Spotify to enhance brand image and reach new audiences. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [GenAI Fashion Campaigns](https://www.trendhunter.com/trends/desigual-x-neural-fashion.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [GenAI Fashion Assistants](https://www.trendhunter.com/trends/mango-stylist.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Luxury Handbag Social Integrations](https://www.trendhunter.com/trends/prada-and-miu-miu.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Gen-Z-Focused AR Campaigns](https://www.trendhunter.com/trends/tryon-haul-lens.md)