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# City-Frolicking Fashion
Mango Fall/Winter 2010 Advertorial with Anja Rubik by Terry Richardson

By Armida Ascano | Published 2010-12-23 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/mango-fall-winter-2010
References: [designscene.net](http://www.designscene.net/2010/12/anja-rubik-terry-richardson-mango-fall-winter-2010.html)

The Mango Fall/Winter 2010 collection is a to-die-for compilation of key pieces for the colder seasons. This advertorial features hot model Anja Rubik rocking some Mango gear, photographed by Terry Richardson, who captures the effortless style of the clothes perfectly.

The best thing about the Mango Fall/Winter 2010 collection is its wearability, which Anja Rubik displays with ease. Dipped in orange, fur, leather and aviator sunglasses, Anja Rubik poses perfectly for Terry Richardson. The result is an advertorial that makes me want to go to a Mango store right now.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 70% | Activity: 42% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### What Makes This Trend Stand Out

- **Wearable Fashion:** Disruptive innovation opportunity: Explore technologies such as smart textiles and wearable devices to create fashionable and functional clothing.
- **Photographic Advertising:** Disruptive innovation opportunity: Utilize innovative photography techniques and collaborations with popular models to create visually stunning and memorable advertising campaigns.
- **Effortless Style:** Disruptive innovation opportunity: Develop clothing lines that prioritize comfort and ease of wear, while still maintaining a fashionable and stylish aesthetic.

### Sectors Adopting This

- **Fashion:** Disruptive innovation opportunity: Integrate sustainable and ethical practices into the fashion industry to meet the growing demand for responsible and environmentally-friendly clothing.
- **Technology:** Disruptive innovation opportunity: Combine fashion and technology to create new and innovative products, such as wearable tech accessories or high-tech fabrics.
- **Advertising:** Disruptive innovation opportunity: Embrace immersive technologies, like augmented reality and virtual reality, to create engaging and interactive advertising experiences.

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