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# Tangy Dragon Fruit Sorbets
The New Mango Dragon Fruit Sorbet Marks Bruster’s 30th Anniversary

By Katherine Pendrill | Published 2019-06-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/mango-dragon-fruit-sorbet
References: [qsrmagazine](https://www.qsrmagazine.com/news/bruster-introduces-mango-dragon-fruit-sorbet-icy-freezes-june) & [facebook](https://www.facebook.com/BrustersRealIceCream/photos/a.147750175149/10161495147420150/?type=3&theater)

With just a month until Bruster’s Real Ice Cream celebrates 30 years in business, the chain has rolled out the new Mango Dragon Fruit Sorbet and custom Icy Freezes. Icy cold and bursting with tropical flavors, these frozen treats will keep consumers cool all summer long.

As Bruster’s Vice President of Marketing explains, “As we approach our 30th anniversary, we are showing our adventurous side with the introduction of Mango Dragon Fruit Sorbet." The new dish is a hybrid treat that combines the [tangy taste of mango](https://www.trendhunter.com/trends/mangonada-ice-cream-with-tajn) and the sweetness of dragonfruit into a cool and creamy sorbet. For something a bit more thirst-quenching, the new Freezes are [frozen drinks](https://www.trendhunter.com/trends/frozen-quenchers) that can be customized with any of the chain's current Italian ices, sherbets, or sorbets.

Image Credit: *Bruster’s.*

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 23% | Activity: 25% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Tropical Sorbets:** The popularity of tropical flavors can lead to the creation of new sorbets that combine different exotic fruits.
- **Custom Frozen Drinks:** Customizable frozen drinks can appeal to consumers who want more personalization options beyond traditional flavors.
- **Adventurous Offerings:** Food and beverage businesses can attract customers by introducing exciting and unique menu items like the Mango Dragon Fruit Sorbet.

### Where This Applies

- **Ice Cream Shops:** Ice cream stores can innovate their offerings by introducing new sorbet flavors and custom frozen drinks to keep up with changing consumer preferences.
- **Beverage Companies:** Beverage companies can explore new ways to provide customizable frozen drinks with unique ingredients and flavors.
- **Food and Hospitality Sector:** Restaurants and other food establishments can offer new and unique menu items to attract customers and stay competitive in the industry.

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