# Mango Coffee Beverages 28 COFFEE Makes an Exotic Mango-Toffee Flavor That's Served Cold By Laura McQuarrie | Published 2016-04-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mango-coffee References: [neuheiten.koelnmesse.net](http://neuheiten.koelnmesse.net/250/2015/us/products/view/product_id:23297/cat:26418) & [drink28](http://www.drink28.com/en/products/id-28-coffee.html) Knowing that many consumers are favoring the convenience of [cold coffee drinks](https://www.trendhunter.com/trends/coffee-palmer), 28 COFFEE launched a new type of beverage in an enticing toffee and mango coffee flavor. The ready-to-drink coffee product is made with a base of Arabica and Robusta beans that have been lightly enhanced with a sweetener. On top of this, no milk products are added in order to create a [lactose-free product](https://www.trendhunter.com/trends/iced-coffee-range) that does not need to be refrigerated. As well as capitalizing on the popularity of the cold brew movement, the [exotic flavors](https://www.trendhunter.com/trends/joyful-mango-earl-grey-tea-latte) of this drink also make the most of a booming foodie culture that's influencing the average consumer to become more adventurous with new food and beverage choices. In addition to the flavorful Toffee-Mango variety, 28 COFFEE also makes a similar product with pure Arabica beans for those who favor even more uncomplicated cold coffee beverages. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 43% | Activity: 46% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Cold Brewing Coffee:** Trend towards convenience for on-the-go consumers opens up opportunity for new flavor combinations to gain traction in the market. - **Exotic Flavors:** Growing foodie culture drives demand for interesting and unique flavor combinations. - **Lactose-free Products:** Increasing demand for dairy alternatives provides an opportunity for new product differentiation. ### Industries Being Reshaped - **Specialty Coffee Industry:** Innovative flavors and benefits like lactose-free and convenient grab-and-go packaging can stand out in a crowded industry. - **Dairy Alternative Industry:** More options for lactose-free products can appeal to consumers looking for healthier choices and those with dietary restrictions. - **Ready-to-drink Beverage Industry:** Introducing new flavor combinations can capture consumers' attention and meet growing demand for on-the-go convenience. ## Related on Trend Hunter - [Mango-Matcha Beverages](https://www.trendhunter.com/trends/mango-matcha-latte.md) - [Coffee-Inspired Ice Creams](https://www.trendhunter.com/trends/coffee-inspired-ice-cream.md) - [Expanded Ready-To-Drink Cold Brews](https://www.trendhunter.com/trends/readytodrink-cold-brew.md) - [Canned Nitro-Infused Cold Coffees](https://www.trendhunter.com/trends/nitroinfused-cold-coffee.md) - [Iced Strawberry-Mango Drinks](https://www.trendhunter.com/trends/sunrise-breeze.md) - [Premium Cold Brew Cans](https://www.trendhunter.com/trends/premium-cold-brew.md) - [Ice Cream-Flavored Iced Coffees](https://www.trendhunter.com/trends/victor-allens-coffee.md) - [Treat-Like Ready-to-Drink Coffees](https://www.trendhunter.com/trends/costa-coffee-frapp.md) - [Canned Avocado Coffees](https://www.trendhunter.com/trends/avacajoe.md)