# Rocker-Chic Celeb Campaigns Platinum-Haired Scarlett Johnson for Mango 2012 By Katherinev123 | Published 2012-01-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mango-2012 References: [sassisamblog](http://sassisamblog.com/2012/01/11/first-look-scarlett-johansson-channels-rock-chic-for-mangos-2012-campaign) & [mango](http://www.mango.com) The Mango 2012 campaign features [actress Scarlett Johansson](https://www.trendhunter.com/trends/serpenti-line), who rocks a decidedly cool platinum bob for the rebellious-looking shoot. Johansson, who has already been the face of Mango for a few seasons, looks better than ever in this series of [rocker-chic photos](https://www.trendhunter.com/trends/songs-of-siren). And while rumours abounded that the Iron Man 3 star would not be doing any more Mango campaigns, here she is! The Mango 2012 campaign features party-ready looks, including a cheetah print cardigan and coat, a body-conscious leather pencil skirt, a tough-chick studded motorcycle jacket and a couple of sexy frocks that are perfect for a night on the town. Not many details are available for the Mango 2012 photo shoot with ScarJo, but the campaign definitely showcases a few drool-worthy pieces that I'm sure budget-conscious fashionistas are eagerly waiting to snatch up. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 97% | Activity: 98% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Rocker-chic Fashion:** Disruptive innovation opportunity: Create affordable rocker-chic clothing lines that appeal to budget-conscious fashionistas. - **Platinum Bob Hairstyles:** Disruptive innovation opportunity: Develop innovative hair products and services to meet the rising demand for platinum bob hairstyles. - **Celebrity Endorsements:** Disruptive innovation opportunity: Explore new ways to utilize celebrity endorsements in marketing campaigns to boost brand recognition and sales. ### Who This Affects Most - **Fashion Retail:** Disruptive innovation opportunity: Integrate technology and online platforms to enhance the shopping experience for budget-conscious fashionistas. - **Haircare Products:** Disruptive innovation opportunity: Develop innovative haircare products specifically designed for maintaining and styling platinum bob hairstyles. - **Marketing and Advertising:** Disruptive innovation opportunity: Utilize artificial intelligence and data analytics to optimize celebrity endorsements and target specific consumer segments. ## Related on Trend Hunter - [India-Based Hair Campaigns](https://www.trendhunter.com/trends/streax.md) - [Celebrity-Designed Street Fashion](https://www.trendhunter.com/trends/victoria-beckham-2.md) - [Actress-Starring Clog Campaigns](https://www.trendhunter.com/trends/mcm-x-crocs-campaign.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Quilted Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush.md) - [Athlete Hair Campaigns](https://www.trendhunter.com/trends/athlete-hair-campaigns-schwarzkopf-professionals-up-your-hair-game-celebrat.md) - [Actress Lip Color Campaigns](https://www.trendhunter.com/trends/tom-ford-runway-lip-color.md) - [Eco-Conscious Denim Collections](https://www.trendhunter.com/trends/mango-jeans.md) - [Musical Haircare Campaigns](https://www.trendhunter.com/trends/acidic-bonding-concentrate.md)