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# Romantic Date Fashion Campaigns
Mangano Goes to The Streets in FW09

By mediterranean | Published 2009-09-02 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/mangano-fw09
References: [homotography.blogspot](http://homotography.blogspot.com/2009/09/jon-koratajarena-mangano-maurizio.html)

Italian fashion brand Mangano take to the streets for a fun night out in their new Fall/Winter ad campaign.

The [stylish black and white ads](https://www.trendhunter.com/trends/knys-fall-2025) were shot by photographer Maurizio Montani and feature Spanish top model Jon Koratajarena.

The ads follow a young couple on what looks like a [romantic date](https://www.trendhunter.com/trends/london-a-love-affair) that involves dancing in the streets, sipping champagne, and the man getting rather drunk and having to be supported by his date!

The new ads are very different from Mangano’s [SS09 campaign](http://www.trendhunter.com/trends/mangano-2009-campaign), which had a kinky sexy vibe.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 63% | Activity: 20% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### What Makes This Trend Stand Out

- **Street-inspired Fashion:** Opportunity for fashion brands to incorporate streetwear elements into their designs and campaigns.
- **Romantic Date Experiences:** Opportunity for businesses in the entertainment and hospitality industries to provide immersive and memorable romantic date experiences.
- **Embracing Diversity in Fashion:** Opportunity for fashion brands to feature diverse models and represent different cultural backgrounds in their campaigns.

### Sectors Adopting This

- **Fashion:** Fashion brands can explore innovative approaches in their ad campaigns to appeal to a wider audience.
- **Entertainment:** Opportunity for entertainment businesses to create unique and engaging activities for couples.
- **Hospitality:** Hotels and restaurants can create tailored experiences for couples looking for romantic dates.

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