# 10-in-1 Hair Primers Tinashe Teamed Up with Eva NYC to Launch the Mane Magic 10-in-1 Primer By Katherine Pendrill | Published 2022-03-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mane-magic-10in1-primer References: [hypebae](https://hypebae.com/2022/3/tinashe-eva-nyc-mane-magic-10-in-1-primer-release-price) Singer, producer, and dancer Tinashe is now adding haircare experts to her resume with the launch of her new Mane Magic 10-in-1 Primer. Created in partnership with the haircare brand Eva NYC, Tinashe's new Mane Magic 10-in-1 Primer multi-tasking formula is designed to solve your biggest hair dilemmas. The primer helps to smooth, strengthen, and add shine to your hair, all while protecting it from the damage caused by heat styling – something that's especially important for anyone with natural curls. Perhaps the best part is that this multi-purpose product also comes with a budget-friendly price tag. The Mane Magic 10-in-1 Primer sells for just $12 USD at major retailers like [Target](https://www.trendhunter.com/trends/kristin-ess-plus), [CVS](https://www.trendhunter.com/trends/kiss-colors-care1), and [Ulta](https://www.trendhunter.com/trends/t3-curling-straightener) stores. Image Credit: Eva NYC ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 46% | Activity: 64% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Multi-tasking Hair Products:** The launch of Tinashe's Mane Magic 10-in-1 Primer highlights the trend towards multi-functional hair products which tackle several hair dilemmas at once. - **Affordable Haircare:** With the Mane Magic 10-in-1 Primer retailing at just $12, there is a growing trend towards affordable haircare products that provide value for money. - **Celebrity Endorsements in Haircare:** More celebrities like Tinashe are entering the haircare industry by collaborating with established brands, leading to exciting new products for consumers. ### Where This Applies - **Beauty and Personal Care:** The beauty and personal care industry is constantly evolving as consumers seek affordable, multi-functional alternatives for haircare issues. - **Retail:** Major retailers such as Target, CVS, and Ulta stores are playing a critical role in making affordable and high-quality haircare products accessible to consumers. - **Celebrity and Entertainment:** Celebrities are harnessing their personal brands to create innovative products in the haircare industry, offering a new avenue for growth and collaboration in the entertainment sector. ## Related on Trend Hunter - [Intense Lash Primers](https://www.trendhunter.com/trends/intensifying-lash-primer.md) - [20-in-1 Hair Treatment Sprays](https://www.trendhunter.com/trends/incredilox.md) - [Curl-Defining Hair Primers](https://www.trendhunter.com/trends/hello-curls-primer.md) - [Gen Z-Approved Haircare Products](https://www.trendhunter.com/trends/mane-haircare-products.md) - [Dual-Benefit Lash Primers](https://www.trendhunter.com/trends/curling-tubing-primer.md) - [Four-In-One Hair Prep Sprays](https://www.trendhunter.com/trends/good-behavior.md) - [8-in-1 Hair Stylers](https://www.trendhunter.com/trends/al-inclusive-styling-tool.md) - [Versatile Hybrid Hair Stylers](https://www.trendhunter.com/trends/t3-curling-straightener.md) - [Multitasking Hair Products](https://www.trendhunter.com/trends/holdme-styling-cream.md)