# Charitable Food Donation Initiatives Nando's Mandela Day Dash Honors Underserved Communities By Lima Kalim | Published 2024-07-19 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/mandela-day-dash References: [nandos](http://nandos.ca/)  [Nando’s](https://www.trendhunter.com/trends/periperi-chicken) is hosting its annual Mandela Day Dash on Thursday, July 18th. This event celebrates Nando’s South African roots and honors Mandela Day. During the event, visitors can bring any non-perishable food donation to their local Nando’s and receive a [free quarter PERi-PERi chicken](https://www.trendhunter.com/trends/donationbased-menu-deals) in return. This initiative aims to support underserved communities by providing food donations. Canadians have the opportunity to contribute to a great cause while enjoying a delicious flame-grilled PERi-PERi chicken leg or breast. All non-perishable food donations will be given to local food banks in each region. Nando’s is committed to creating a positive impact on the communities it serves. The initiative serves as a meaningful way to honor Nelson Mandela's legacy of giving back. The event is scheduled for Thursday, July 18th, from 11 am to 1 pm at Nando's locations in Canada. Image Credit: Nando's ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 8% | Activity: 12% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Cause-related Marketing Campaigns:** Businesses are engaging customers through initiatives that tie product benefits with charitable actions, enhancing brand loyalty. - **Food Donation Programs:** Local food donation drives organized by businesses help address food insecurity while fostering community involvement. - **Community-engagement Events:** Events celebrating cultural figures and promoting social causes can strengthen community bonds and create positive brand recognition. ### Sectors Adopting This - **Food Service Industry:** Restaurants are leveraging charitable initiatives to connect with customers on a deeper level and support local communities. - **Non-profit Sector:** Partnerships between businesses and non-profits are becoming increasingly common, creating synergistic benefits for both parties. - **Event Planning Industry:** Organizing community-focused events provides opportunities for businesses to engage with local audiences while promoting social good. ## Related on Trend Hunter - [Honorary Food Initiatives](https://www.trendhunter.com/trends/nelson-mandela-day.md) - [Non-Perishable Food Exchanges](https://www.trendhunter.com/trends/periperi-chicken.md) - [Leader-Commemorating Restaurant Promotions](https://www.trendhunter.com/trends/nandos-periperi.md) - [QSR Food Donations](https://www.trendhunter.com/trends/the-giving-page.md) - [Branded Food Insecurity Initiatives](https://www.trendhunter.com/trends/never-miss-lunch.md) - [Flame-Grilled Stuffed Chicken](https://www.trendhunter.com/trends/nandos-1.md) - [Family-Assisting QSR Initiatives](https://www.trendhunter.com/trends/mchappy-day.md) - [Athlete-Backed Charitable Events](https://www.trendhunter.com/trends/jonathan-osorio.md) - [Fried Chicken-Celebrating Promotions](https://www.trendhunter.com/trends/national-fried-chicken-days.md)