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# Hotel-Jeweler Partnerships
The Mandarin Oriental New York Engaging Escape Creates an Event

By Meghan Young | Published 2014-06-04 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/mandarin-oriental-new-york-engaging-escape
References: [luxurydaily](http://www.luxurydaily.com/mandarin-oriental-sets-stage-for-proposals-via-engagement-ring-excursion/) & [doyledoyle](http://www.doyledoyle.com/)

Shopping for luxury big-ticket items has never been more romantic or relaxing as the [Mandarin Oriental](https://www.trendhunter.com/trends/mandarin-oriental-1) New York Engaging Escape package makes it. Doyle & Doyle, a New York-based jeweler, has partnered up with the high-end hotel in order to create a [one-of-a-kind proposal experience](https://www.trendhunter.com/trends/sweethearts-retreat) that will take loved ones' breath away. Turning shopping excursions into a full on event, this package changes the face of consumerism itself.

The Mandarin Oriental New York Engaging Escape package includes a two-night stay overlooking Central Park or the Hudson River and the city skyline. During their stay, the couple will be driven by private sedan for a [private consultation at jewelry boutique](https://www.trendhunter.com/trends/luxury-jeweler). Elizabeth Doyle, co-founder/co-owner of Doyle & Doyle, New York, notes, "The Mandarin Oriental client is the same as the Doyle & Doyle client. They are customers who are searching for our product and experience some of them have just not yet been introduced to us."

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 86% | Activity: 97% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance)

## Key Themes

### Key Themes Behind This Trend

- **Luxury-hospitality Collaborations:** The trend of luxury brands partnering with high-end hotels to create unique experiences for customers presents opportunities for disruptive innovation in the personalized and customized experiential market.
- **Concierge Jewelry Services:** The trend of offering hotel guests private consultations with jewelers during their stay presents opportunities for disruptive innovation in the luxury concierge market.
- **Event-driven Consumerism:** The trend of turning shopping excursions into full-on events presents opportunities for disruptive innovation in the retail industry, particularly in the luxury market that values experience over product.

### Where This Applies

- **Luxury Hospitality:** The luxury hospitality industry has the opportunity to innovate by partnering with other luxury brands to offer unique, customized experiences to their customers.
- **Jewelry Retail:** The jewelry retail industry has an opportunity to innovate by offering exclusive services paired with other luxury brands like high-end hotels, creating a unique shopping experience for customers.
- **Event Planning:** The event planning industry has the opportunity to innovate by catering to the demand for experiential shopping by offering customized shopping events for luxury retailers in partnership with high-end hotels, providing customers with unforgettable experiences.

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