# Nutritious Mandarin Orange Juices Coldpress Mandarin Orange Juice Has Vitamins B, D and E By Michael Hemsworth | Published 2024-02-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mandarin-orange-juice References: [foodbev](https://www.foodbev.com/news/coldpress-adds-mandarin-with-added-vitamins-to-its-juice-range/) & [coldpress](https://coldpress.co.uk)  The [Coldpress](https://www.trendhunter.com/trends/coldpress-juices) [Mandarin](https://www.trendhunter.com/trends/jarritos-mandarin-zero) Orange Juice is the latest addition to the brand's product portfolio that's crafted with the miniature citrus fruit in mind to offer consumers a new option. The product features the delicious and nutritious [mandarin orange juice](https://www.trendhunter.com/trends/green-mandarin-kombucha) base that's boosted with additional vitamins B, D and E for a well-rounded nutritional profile. The use of mandarin oranges for the brand's latest release comes in response to declining crops, geopolitical tensions and changing weather patterns that are having a direct affect on orange juice prices. Founder Andrew Gibb spoke further on the Coldpress Mandarin Orange Juice saying, "Mandarins are a fantastic, low-calorie winter fruit, packed with vitamins and minerals. Alongside vitamin C, which ably supports one’s daily immune system function, mandarins contain two antioxidant phytochemicals (beta-carotene and beta-cryptoxanthin) that your body turns to vitamin A, which supports good vision, a healthy immune system and positive growth development.” ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 34% | Activity: 48% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Mandarin Orange Juice:** The rise of mandarin orange juice as a nutritious alternative to traditional orange juice presents opportunities for innovative product offerings. - **Boosted Nutritional Profile:** The demand for juice products with additional vitamins B, D, and E provides an avenue for companies to create products that cater to health-conscious consumers. - **Impact on Orange Juice Industry:** The declining crops, geopolitical tensions, and changing weather patterns affecting orange juice prices create a need for industry players to explore alternative sourcing and production methods. ### Where This Applies - **Beverage Industry:** The nutritious mandarin orange juice trend offers opportunities for companies to expand their product offerings and tap into the growing demand for healthier beverage options. - **Health and Wellness Industry:** The inclusion of additional vitamins in mandarin orange juices presents a disruptive innovation opportunity for health and wellness companies to create innovative products that promote holistic well-being. - **Agriculture Industry:** The impact of declining crops and changing weather patterns on orange juice prices motivates the agriculture industry to explore alternative citrus fruit options and farming techniques. ## Related on Trend Hunter - [Extravagant Flavor Super Juices](https://www.trendhunter.com/trends/coldpress-juices.md) - [Citrusy Pressed Fruit Waters](https://www.trendhunter.com/trends/sunshine-orange-fruit-water.md) - [Cold-Pressed Cocktail Citrus Juices](https://www.trendhunter.com/trends/coldpress-foods.md) - [Nutrient-Dense Mandarin Crisps](https://www.trendhunter.com/trends/crunchy-mandarin-oranges.md) - [Stevia-Sweetened Orange Juices](https://www.trendhunter.com/trends/orange-juice-beverage.md) - [Cost-Conscious Orange Juices](https://www.trendhunter.com/trends/tropicana-essentials-juices.md) - [Cold-Pressed Apple-Based Refreshments](https://www.trendhunter.com/trends/daily-dose-juices.md) - [Cold-Pressed Juice Shot Ranges](https://www.trendhunter.com/trends/coldpress-juice-shots.md) - [Low-Calorie Orange Juices](https://www.trendhunter.com/trends/tropicana-light-1.md)