# Sci-Fi Franchise-Inspired Watches G-SHOCK Partners with Star Wars: the Mandalorian and Grogu By Kalin Ned | Published 2026-05-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mandalorian-and-grogu References: [g-central](https://www.g-central.com/global-g-shock-and-baby-g-promotional-collaboration-with-the-mandalorian-grogu-starts-in-u-s/)  [G-SHOCK](https://www.trendhunter.com/trends/mobile-suit-gundam-2) — the durable watch brand from [Casio America](https://www.trendhunter.com/trends/gav01-series) — has announced a global collaboration with the upcoming film 'Star Wars: The Mandalorian and Grogu.' As part of this venture, the company is launching two exclusive timepieces alongside a 360-degree campaign that includes a custom advertising spot running across the United States, the United Kingdom, and the [European Union](https://www.trendhunter.com/trends/galaxy-time). The first watch in the G-SHOCK x Star Wars: The Mandalorian and Grogu capsule is the GM2100 model. This offering features a forged metal bezel with an industrial finish intended to evoke the appearance of Beskar steel. The second timepiece silhouette is called the BA110 BABY-G. This model comes in a green colorway that draws inspiration from the character Grogu. Both pieces offer 100-meter water resistance along with standard G-Shock features such as multiple daily alarms, a stopwatch, a countdown timer, and world time functionality. Image Credit: G-SHOCK ## Trend Insights (Trend Hunter) - Score: 8.5/10 - Popularity: 91% | Activity: 92% | Freshness: 72% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Entertainment-branded Wearables:** Co-branded timepieces merging popular IP with functional tech create opportunities for devices that blend storytelling with everyday utility and deepen fan engagement through tangible products. - **Material-inspired Design:** Designs that mimic fictional or premium materials like Beskar steel indicate potential for novel finishing techniques and new supply chains that elevate perceived value through tactile storytelling. - **Collector-focused Limited Editions:** Limited-run releases tied to franchises open pathways for scarcity-driven pricing models and integrated provenance systems that transform watches into collectible assets. ### Who This Affects Most - **Watchmaking and Horology:** The convergence of durable features and thematic aesthetics suggests potential for niche product lines that command higher margins by combining engineering robustness with narrative-driven design. - **Licensed Merchandise and Collaborations:** Collaborative drops between established brands and entertainment franchises present avenues for expanding revenue streams through co-marketing and cross-audience monetization. - **Luxury Streetwear and Accessories:** Streetwear's embrace of collectible accessories implies room for hybrid offerings that fuse lifestyle fashion with limited-edition horological pieces valued by both style-conscious consumers and collectors. ## Related on Trend Hunter - [Artful Patterned Watches](https://www.trendhunter.com/trends/mrgb2000kt3a.md) - [Sci-Fi Creature Collectibles](https://www.trendhunter.com/trends/grogu-tiny-but-mighty-series-figures.md) - [Retro Sci-Fi Series Timepieces](https://www.trendhunter.com/trends/casio-and-stranger-things.md) - [Manga-Themed Limited Watches](https://www.trendhunter.com/trends/ghost-in-the-shell-dw5600.md) - [Japanese Woodwork-Inspired Watch Designs](https://www.trendhunter.com/trends/japanese-woodwork.md) - [Metaverse-Powered Watch Campaigns](https://www.trendhunter.com/trends/gshock-watch-line.md) - [Sci-Fi Dual Character Watches](https://www.trendhunter.com/trends/star-wars-fossil.md) - [Animatronic Sci-Fi Toys](https://www.trendhunter.com/trends/hasbro-ultimate-grogu.md) - [Nostalgic Collaborative Watch Designs](https://www.trendhunter.com/trends/jae-tips.md)