# Bowtie-Adorned Jerseys The Manchester United Third Kit Features the Chevrolet Bowtie Logo By Rahul Kalvapalle | Published 2014-08-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/manchester-united-third-kit References: [101greatgoals](http://www.101greatgoals.com/blog/man-united-unveil-new-blue-third-kit-set-to-be-first-worn-in-friendly-v-inter-tonight-pictures/) & [nikeinc](http://nikeinc.com/news/nike-and-manchester-united-unveil-third-kit) The most eye-catching feature of the new [Manchester United](https://www.trendhunter.com/trends/northern-quarter) third kit, designed by Nike for the upcoming 2014-15 season, is the presence of the bold golden [Chevrolet](https://www.trendhunter.com/trends/corvette-z06-70th-anniversary) bowtie logo right in front. The golden [Chevy](https://www.trendhunter.com/trends/chevy-edition) logo forms an eye-catching contrast with the deep blue kit. The blue on the kit is two-toned, and inspired by Manchester United's long-standing tradition of blue alternative kits. The team wore a blue kit when they won the European Cup in 1968, one of the biggest achievements in the team's history. The shirt features a classic design with a sophisticated polo neck collar and three dark blue buttons. The inside of the back of the neck bears a label with the message 'Youth, Courage, Greatness', the club's stated core values. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 22% | Activity: 19% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Branded Sports Apparel:** Opportunity for companies to innovate by incorporating non-traditional branding elements into sports merchandise. - **Multi-toned Kits:** Opportunity for sports apparel companies to experiment with multi-toned kits that offer heritage-inspired designs. - **Alternative Kit Inspiration:** Opportunity for sports apparel companies to take inspiration from historic alternate kits teams have worn in the past. ### Industries Being Reshaped - **Sports Apparel:** Opportunity for sports apparel companies to incorporate non-traditional branding into clothing designs. - **Professional Sports:** Opportunity for professional sports teams to experiment with non-traditional branding on team merchandise. - **Sports Marketing:** Opportunity for sports marketing companies to utilize historic alternate kits as a marketing tool for merchandise. ## Related on Trend Hunter - [Weather-Inspired Sporty Kits](https://www.trendhunter.com/trends/the-manchester-city-third-kit.md) - [Striking Club Apparel](https://www.trendhunter.com/trends/venezia-fc-third-jersey.md) - [Fan-Designed Football Kits](https://www.trendhunter.com/trends/manchester-city-x-puma.md) - [Zebra-Inspired Home Football Jerseys](https://www.trendhunter.com/trends/juventus-1.md) - [Nostalgic Soccer Jersey Designs](https://www.trendhunter.com/trends/nostalgic-soccer-jersey.md) - [Manchester Street Legacy Clothing](https://www.trendhunter.com/trends/northern-quarter.md) - [Anniversary-Commemorating Jersey Designs](https://www.trendhunter.com/trends/over-the-pitch.md) - [Wood Dragon-Inspired Football Kits](https://www.trendhunter.com/trends/manchester-city-and-puma.md) - [Cartoon Reporter-Inspired Football Kits](https://www.trendhunter.com/trends/belgian-away-kit.md)