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# 90s-Themed Soccer Sportswear
Manchester United Taps adidas Originals on a Capsule Together

By Amy Duong | Published 2022-05-12 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/manchester-united-1
References: [hypebeast](https://hypebeast.com/2022/5/manchester-united-adidas-originals-90s-home-shirt-goalkeepers-jersey-release-details) & [adidas](https://www.adidas.co.uk/manchester_united)

[Manchester United](https://www.trendhunter.com/trends/northern-quarter) works in collaboration with [adidas Originals](https://www.trendhunter.com/trends/adidas-originals-x-bape) on a new collection designed with inspiration drawn from the 90s. The retro designs reference the past era with nine new items for the season -- this includes jerseys, archival graphics, and much more.

One of the standout items includes the red home jersey followed by the goalkeeper's kit in a vibrant green hue. The rest of the collection includes a tracksuit, graphic tees, and sweaters in the same design language. Talking about the collection adidas design director Inigo Turner states, "Our partnership with the club goes back a long way, so we wanted to take the opportunity to really reflect on some of that history and bring a small piece of the heritage to the modern-day with a [retro collection](https://www.trendhunter.com/trends/lyle-scott1) that celebrates the relationship and culture that surrounds it.”

Image Credit: adidas

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 53% | Activity: 41% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### What's Driving This Trend

- **90s-themed Soccer Sportswear:** There is an opportunity for clothing companies to capitalize on nostalgic designs
- **Sports Fashion Collaboration:** Collaborations between sports teams and fashion brands can create unique and popular product lines
- **Retro-inspired Collections:** Retrofitting vintage ideas into modern collections is an opportunity for designers to create appealing new products

### Who This Affects Most

- **Fashion:** Fashion companies can use this trend to create a wider offering of sportswear clothing
- **Sports:** Sports teams can collaborate with fashion companies to engage their fans with a unique collection
- **Marketing and Advertising:** Companies can use nostalgia as a way to market their products to a millennial or generation Z audience.

## Related on Trend Hunter

- [Vintage Sportswear Capsules](https://www.trendhunter.com/trends/adidas-and-mls.md)
- [Old-School Soccer Apparel Capsules](https://www.trendhunter.com/trends/90sinspired-soccer-collection.md)
- [80s Football-Inspired Collections](https://www.trendhunter.com/trends/the-team-dressers.md)
- [Manchester Street Legacy Clothing](https://www.trendhunter.com/trends/northern-quarter.md)
- [Football Capsule Collections](https://www.trendhunter.com/trends/adidas-originals-x-bape.md)
- [Football-Inspired Retro Apparel](https://www.trendhunter.com/trends/umbro-3.md)
- [Streetwear-Informed Sporty Kits](https://www.trendhunter.com/trends/arsenal-football-club-and-maharishi.md)
- [Anniversary-Commemorating Jersey Designs](https://www.trendhunter.com/trends/over-the-pitch.md)
- [Football Club-Inspired Lifestyle Capsules](https://www.trendhunter.com/trends/lifestyle-capsule.md)