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# Electric Purple Soccer Apparel
The New Manchester City Third Kit is Vibrant

By Rahul Kalvapalle | Published 2014-09-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/manchester-city-third-kit
References: [dailymail](http://www.dailymail.co.uk/sport/football/article-2756970/Manchester-City-release-purple-strip-looks-like-powered-batteries.html) & [shop.mcfc](http://shop.mcfc.co.uk/stores/mancity/products/kit_selector.aspx?selectorid=556&portal=G9TJLTL9&CMP=PSC-G9TJLTL9)

The [Manchester City](https://www.trendhunter.com/trends/manchester-city-x-puma) third kit, to be worn by the defending English Premier League champions in this season's various cup competitions, is unabashedly vibrant and electric.

This vibrant kit was conceived to take advantage of floodlit conditions, with the color likely to stand out brightly against the green grass and against the glare of floodlights in evening cup games. "Under a dark sky these kits will look electric, as if powered by batteries, and will provide an almost electric flash of colour on the pitch," said a Manchester City press release.

The Manchester City third kit isn't just about looking vibrant, it also has a number of elements designed to improve player performances. Manchester City fans will hope that this new kit will bring them sustained luck this season.

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 9% | Activity: 22% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### What Makes This Trend Stand Out

- **Vibrant Soccer Apparel:** The Manchester City third kit sets a trend for vibrant and electric colors in soccer apparel, providing an opportunity for other teams and brands to experiment with bold designs.
- **Floodlight-optimized Kits:** The use of electric purple in the Manchester City third kit highlights the trend of designing soccer apparel specifically for floodlit conditions, presenting an opportunity for apparel companies to create innovative products that enhance visibility.
- **Performance-enhancing Apparel:** The Manchester City third kit incorporates performance-enhancing elements, indicating a trend towards developing soccer apparel that not only looks vibrant but also boosts player performance, offering a chance for sportswear companies to innovate in this space.

### Sectors Adopting This

- **Sports Apparel:** The vibrant and electric Manchester City third kit signifies a trend for bold and vibrant designs in the sports apparel industry, opening up opportunities for companies to create unique and eye-catching products.
- **Sports Equipment:** The trend of floodlight-optimized kits in soccer creates opportunities for sports equipment manufacturers to develop innovative products that improve visibility and performance under artificial lighting.
- **Sportswear Technology:** The incorporation of performance-enhancing elements in the Manchester City third kit indicates a trend in the sportswear industry towards integrating technology into apparel design, presenting opportunities for companies to develop cutting-edge products that enhance player performance.

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