# Manly Bad-Ass Editorials Man Up Photoshoot Makes Good Looking Men Great By Robyn Currie | Published 2009-09-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/man-up-photoshoot References: [swipelife](http://swipelife.com/2009/09/21/man-up-editorial-from-wwit/) & [zburnsphotography.blogspot](http://zburnsphotography.blogspot.com/) The best part about Fall are the amazing Fall editorials that abound (as we all know, the best leather jackets are always shown in Fall). WWIT Magazine’s latest issue features photographer Zac Burns shooting a no frills, striped down, Man Up Photoshoot. Featuring leather jackets, chunky sweaters, and handsome men, the Man Up Photoshoot illustrates the burgeoning trend in men’s clothing: rugged. Shot in an abandoned industrial area, the shoot is a no-holds-barred expose of great men’s clothes. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 82% | Activity: 46% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Rugged Men's Clothing:** Opportunity for disruptive innovation: Creating sustainable, eco-friendly materials for rugged men's clothing. - **Fall Editorials:** Opportunity for disruptive innovation: Using virtual reality technology to create interactive fall editorials for a more engaging viewer experience. - **Industrial-themed Photoshoots:** Opportunity for disruptive innovation: Incorporating augmented reality elements into industrial-themed photoshoots to enhance the visualization of clothing items in different settings. ### Who This Affects Most - **Fashion:** Opportunity for disruptive innovation: Developing smart textiles that offer enhanced functionality in men's clothing, such as built-in sensors or self-cleaning capabilities. - **Photography:** Opportunity for disruptive innovation: Using drone photography techniques for unique angles and perspectives in editorial photoshoots. - **Marketing and Advertising:** Opportunity for disruptive innovation: Leveraging influencer marketing strategies to promote rugged men's clothing and capture the attention of the target audience. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Contemporary Menswear Brands](https://www.trendhunter.com/trends/contemporary-menswear-brand.md) - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md) - [Fashion-Forward Suede Jackets](https://www.trendhunter.com/trends/buck-mason-1.md) - [Minimal Tailored Fall Fashion](https://www.trendhunter.com/trends/galilee-by-sea.md) - [Understated Men's Knitwear](https://www.trendhunter.com/trends/herdsman-sweater-collection.md) - [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md)