# Man Scarves Bottega Veneta Highlights at Milan Fashion Week By Bianca | Published 2008-06-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/man-scarves-bottega-veneta-milan-fashion References: [nytimes](http://www.nytimes.com/slideshow/2008/06/23/style/20080624_MILAN_SLIDESHOW_9.html) Milan Fashion Week has been host to numerous dramatic [menswear collections](https://www.trendhunter.com/trends/soft-touch-by-bugatchi) this week. One captivating piece in [Bottega Veneta's](https://www.trendhunter.com/trends/andiamo-backpack) collection was a red and white checkered neck tie. The mini scarf has the casual pattern of a picnic blanket contrasted with the luxe material of silk. It was played up by an open-collar shirt and accentuated with a black blazer. Other notable features in the Bottega Veneta Spring/Summer 2008 line included a masculine dose of iris blue, from full suits to hefty murses ideal for toting laptops, gadgets and this season's must-have cardigan. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 76% | Activity: 24% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Casual Luxe:** Opportunity for luxury brands to incorporate casual and relaxed elements into their designs. - **Statement Accessories:** Potential for brands to create standout accessories that add character to any outfit. - **Gender-neutral Fashion:** Chance for designers to blur the lines between traditional men's and women's fashion. ### Sectors Adopting This - **Fashion:** Opportunity for fashion brands to experiment and push the boundaries of men's fashion. - **Luxury Goods:** Potential for luxury brands to expand their offerings beyond traditional accessories and include statement pieces such as scarves and neckties. - **Technology:** Opportunity for tech brands to collaborate with designers and create functional yet stylish accessories for the modern man. ## Related on Trend Hunter - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Collegiate-Style Winter Scarfs](https://www.trendhunter.com/trends/acne-studios-6.md) - [Outdoor-Ready Luxurious Fashion Series](https://www.trendhunter.com/trends/fendi-3.md) - [Dynamic Fall-Centric Fashion Shows](https://www.trendhunter.com/trends/jordanluca-1.md) - [Nomadic Luxe Canvas Backpacks](https://www.trendhunter.com/trends/andiamo-backpack.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [High-Fashion Houseware Collections](https://www.trendhunter.com/trends/bottega-veneta-homeware-collection.md) - [Elevated Menswear Collections](https://www.trendhunter.com/trends/soft-touch-by-bugatchi.md)