# Cynically Humorous Streetwear 10Deep Introduces the Man on Fire Collection for Winter 2018 By Amy Duong | Published 2018-12-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/man-on-fire References: [hypebeast](https://hypebeast.com/2018/12/10-deep-winter-2018-2019-man-on-fire-collection) & [10deep](https://10deep.com/) New York-based streetwear imprint 10.Deep introduces the new 'Man of Fire' collection designed for the Winter 2018 season. The latest capsule is designed from an angle that explores pop culture through a cynical lens, understanding the role of the Internet as something that threatens one's personal identity. The concept that personalities could be commodified is what's being explored through a series of [streetwear silhouettes and designs](https://www.trendhunter.com/trends/neighborhood-x-chito). This unique angle is translated through staple structures that are adorned in references that the label describes as "humor, cynicism, and critique of pop-culture, all coded, branded and marked up for mass consumption.” The collection features denim jackets, hoodies, track pants, beanies, bomber jackets, and more. Some details include skull and floral embroidery, [camouflage prints](https://www.trendhunter.com/trends/clot-x-neighborhood), and texts that read "DAMAGE CONTROL" and "Under Penalty of Law." The entire Man of FIre collection is set to drop online at East Coast beginning tomorrow. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 63% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Cynical Pop Culture Exploration:** Exploring the commodification of personalities through streetwear designs that critique and humorously reference pop culture. - **Internet Threat to Personal Identity:** Recognizing the role of the Internet as a potential threat to personal identity and creating fashion that reflects this concern. - **Coded and Branded Mass Consumption:** Utilizing coded designs and branding to comment on and appeal to the mass consumption of streetwear fashion. ### Who This Affects Most - **Fashion:** Incorporating elements of humor, cynicism, and critique into streetwear collections to appeal to trend-focused consumers. - **Pop Culture:** Creating streetwear designs that reference and reflect on popular culture trends and the commodification of personalities. - **Online Retail:** Launching streetwear collections online, tapping into the demand for trendy and unique fashion items. ## Related on Trend Hunter - [Holiday Streetwear Capsule](https://www.trendhunter.com/trends/corteiz-x-denim-tears.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Utility Tokyo Streetwear](https://www.trendhunter.com/trends/blackeyepatch-winter.md) - [Festive Lifestyle Streetwear Capsules](https://www.trendhunter.com/trends/autonomy-collection-3.md) - [Utility Streetwear Collections](https://www.trendhunter.com/trends/dickies-and-mastermind-japan.md) - [Utility Street Fashion Capsule](https://www.trendhunter.com/trends/clot-x-neighborhood.md) - [Distressed Streetwear Capsule](https://www.trendhunter.com/trends/neighborhood-x-chito.md) - [Outdoor Apparel Capsules](https://www.trendhunter.com/trends/supreme-x-marmot.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md)