# Superhuman Scarevertising Freightliner Trucks Instill Fear in Superman and the Incredible Hulk By Vincent Salera | Published 2009-01-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/man-of-steel-afraid-freighliner-trucks-make-even-superman-sweat-with-intimi References: [coloribus](http://www.coloribus.com/paedia/prints/2009/01/18/279861/) These ads for Freightliner Trucks are absolutely captivating. I especially love [Superman and the Hulk](https://www.trendhunter.com/trends/chuck-e-cheese-superman)--the expressions of fear and intimidation on their faces are certainly memorable. With a tagline of "Power in Motion," the comparison between the power of Freightliner Trucks to instill fear in heroes with super powers is clear. These ads for Freightliner Trucks were created by advertising gency [BBDO](https://www.trendhunter.com/trends/short-film-mushroom) Nicaragua. The creative director is Miguel Acevedo with art direction and copy written by Esteban Garcia. The great images were taken by photographer Carlos Baez, and do a great job in showing how intimidatingly strong Freightliner Trucks are. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 43% | Activity: 53% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Scarevertising:** Opportunity for companies to create captivating and memorable advertisements that instill fear in consumers by using powerful imagery. - **Power in Motion:** Opportunity for brands to leverage the concept of motion and power to create impactful advertising campaigns. - **Intimidation Marketing:** Opportunity for businesses to leverage intimidation tactics in their marketing strategies to create a lasting impression on consumers. ### Industries Being Reshaped - **Advertising:** Opportunity for advertising agencies to develop innovative campaigns that use fear and intimidation to capture consumer attention. - **Automotive:** Opportunity for automotive manufacturers to showcase the power and strength of their vehicles through bold and intimidating branding. - **Photography:** Opportunity for photographers to capture images that evoke strong emotions and convey a sense of power and intimidation for advertising purposes. ## Related on Trend Hunter - [Rugged Long-Haul Adventure Trucks](https://www.trendhunter.com/trends/bruce-banner-camper.md) - [Movie-Inspired Truck Commercials](https://www.trendhunter.com/trends/ram-truck.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Film-Inspired Condiment Ads](https://www.trendhunter.com/trends/heinz-smiles.md) - [Cartoon Underdog Soda Campaigns](https://www.trendhunter.com/trends/tractor-beverage-company.md) - [Horrific Beer-Themed Comics](https://www.trendhunter.com/trends/garage-beer.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md)