# Feline Perspective Campaigns The 'Man Lives Like a Cat' Series Hilariously Tackles Life as a Cat By Christopher DeLuca | Published 2011-08-12 | Updated 2011-08-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/man-lives-like-a-cat References: [youtube](http://www.youtube.com/user/whiskasuk) & [facebook](http://www.facebook.com/WhiskasUK) The 'Man Lives Like a Cat' series tackles what it would be like for a man to live like a cat. This humorous campaign sees the video's star working on his agility and ability to fall off the couch on all fours. The 'Man Lives Like a Cat' series strikes all the right funny cords. The video is the first in a series, so stay tuned for more in the very near future. I cannot wait for more. **Implications** - The 'Man Lives Like a Cat' campaign leverages a humorous concept to promote its product. Digital marketing campaigns need to entertain first and foremost before promoting a product. Companies should create campaigns that entertain, as they have a greater chance of going viral. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 12% | Activity: 64% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### What's Driving This Trend - **Humorous Campaigns:** Creating humorous campaigns can help companies go viral and increase brand visibility. - **Entertainment as Marketing:** Using entertainment as a primary focus in marketing campaigns can capture audience attention and generate better engagement. - **Viral Video Marketing:** Leveraging viral videos as a marketing strategy can boost brand awareness and reach a wider audience. ### Who This Affects Most - **Digital Marketing:** Digital marketing agencies can capitalize on the trend by creating entertaining campaigns that resonate with audiences. - **Video Production:** Video production companies can tap into the demand for humorous and viral videos to create engaging content for brands. - **Advertising and Branding:** Advertising and branding agencies can offer their expertise in creating entertaining campaigns that effectively promote products and services. ## Related on Trend Hunter - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Sensory Cat Food Campaigns](https://www.trendhunter.com/trends/purradise.md) - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Pet Play-Centric Campaigns](https://www.trendhunter.com/trends/playtime-campaign.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md)