# Sickness Survival Kits The Halls Man Cold Relief Kit Helps Sufferers Get Through Cold & Flu Season By Laura McQuarrie | Published 2024-10-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/man-cold-relief-kit References: [finance.yahoo](https://finance.yahoo.com/news/halls-offers-relief-those-suffering-140000643.html) & [tiktok](https://www.tiktok.com/@halls_us/photo/7423420701928885546)  Heading into cold and flu season, [Halls](https://www.trendhunter.com/trends/halls-minis) put together a limited-edition Man Cold Relief Kit to deal with exaggerated reactions to symptoms of the common cold. According to a national survey conducted by Halls, 55% of people think that men exaggerate the symptoms of their cold and 54% of consumers feel a "Man Cold" can turn them and people they know into dramatic actors. The brand also found that the number two symptom of the Man Cold is a cough, and stepped in to assemble a solution that all genders can enjoy. The Man Cold Relief Kit, which can be won on [TikTok](https://www.trendhunter.com/trends/suja-organic-campaign), contains a hooded blanket for sick days, a 64oz insulated water bottle, a box of tissues and [assorted Halls cough drops](https://www.trendhunter.com/trends/jakemans-spiced-cola) in flavors like Cherry, Honey Lemon and Mentho-Lyptus. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 79% | Activity: 94% | Freshness: 29% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Gender-specific Healthcare Products:** There is an emerging market for healthcare products designed to address gender-specific perceptions and reactions to ailments. - **Social Media Campaign Kits:** Brands are leveraging social media platforms like TikTok to distribute themed kits that engage consumers through interactive campaigns. - **Comprehensive Illness Kits:** The appeal of all-in-one illness kits tailored to alleviate multiple symptoms highlights a growing preference for convenient, holistic care solutions. ### Sectors Adopting This - **Consumer Health Products:** Companies in the consumer health sector are innovating with bundled kits that provide comprehensive support for common illnesses. - **Social Media Marketing:** Social media marketing professionals are creating campaigns that not only promote products but also offer interactive and tangible rewards. - **Gender-targeted Advertising:** Advertisers are increasingly crafting messages and products that resonate with specific gender experiences and perceptions of illness. ## Related on Trend Hunter - [Holistic Cold Relief Packets](https://www.trendhunter.com/trends/hylands-cold-cough-daytime-nighttime-packets.md) - [Triple-Action Cold Medications](https://www.trendhunter.com/trends/haleon-cold-and-flu-nurse-capsules.md) - [Herb-Powered Cold Remedies](https://www.trendhunter.com/trends/cough-cold-relief-tablets.md) - [Sensorial Remedy Kits](https://www.trendhunter.com/trends/pain-relief-kit.md) - [Health-Focused Scavenger Hunts](https://www.trendhunter.com/trends/mucinex-scavenger-hunt.md) - [Extra-Strength OTC Flu Remedies](https://www.trendhunter.com/trends/flu-relief-max-strength.md) - [Cold Bath Bombs](https://www.trendhunter.com/trends/cold-bath-bomb.md) - [Over-The-Counter Flu Medicines](https://www.trendhunter.com/trends/cold-fever-multisymptom.md) - [Savory Cough Drops](https://www.trendhunter.com/trends/soup-drops.md)