# Brooding Supermodel Shoots Agyness Deyn Goes Dark for the Man About Town Spring/Summer 2011 Issue By Jordan Sowunmi | Published 2011-05-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/man-about-town-spring-summer-2011 References: [bkrw](http://www.bkrw.com/hedi-slimane-shot-agyness-deyn/) & [manabouttown](http://www.manabouttown.tv/) The latest from fashion designer/photographer Hedi Slimane and supermodel Agyness Deyn is an intriguing black and white editorial for the Man About Town Spring/Summer 2011 issue. At 28, the multitalented Deyn is one of the world's most well-known supermodels. She has appeared the US, UK, and Italian versions of [Vogue](https://www.trendhunter.com/trends/forever-care), and has starred in ad campaigns for [Burberry](https://www.trendhunter.com/trends/back-to-the-city), [Armani](https://www.trendhunter.com/trends/prisma-glass-lip-gloss) and Vivienne Westwood. Hedi Slimane is similarly talented. From 2000-2007, he was the head designer of Dior Homme. Prior to that, he served as the head designer of Yves Saint Laurent. The duo's collaboration for the Man About Town Spring/Summer 2011 issue features a beautiful Deyn brooding in a series of androgynous photos both out and indoors. Check out the the shoot to see what happens when two of the fashion world's most talented artists get together. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 60% | Activity: 44% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Black and White Photography:** Disruptive innovation opportunity: Explore new ways to capture and present fashion editorial shoots using black and white photography, providing a classic and timeless aesthetic. - **Androgynous Fashion:** Disruptive innovation opportunity: Create gender-neutral fashion collections that challenge societal norms and redefine the concept of masculinity and femininity. - **Multitalented Models:** Disruptive innovation opportunity: Collaborate with models who possess diverse skills and talents beyond just modeling, creating unique and compelling campaigns that resonate with consumers. ### Sectors Adopting This - **Fashion Photography:** Disruptive innovation opportunity: Develop new techniques and technologies for fashion photographers to enhance the visual storytelling of editorials and campaigns. - **Gender-inclusive Fashion:** Disruptive innovation opportunity: Design clothing lines that are inclusive and non-binary, catering to a wider range of consumers with different gender identities. - **Modeling Industry:** Disruptive innovation opportunity: Embrace models with a diverse set of talents and interests to reshape the traditional modeling industry, creating a more inclusive and dynamic representation of beauty. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md)