# Vintage Skateboard Shoots The 'Man About Town' Issue 7 Throws Back to the 50s By Kamal Musharbash | Published 2011-01-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/man-about-town-issue-7 References: [homotography.blogspot](http://homotography.blogspot.com/2011/01/kilian-martin-by-karim-sadli.html) & [manabouttown](http://www.manabouttown.tv/) Freestyle skateboarder Kilian Martin gets stylishly playful for the latest 'Man About Town' Issue 7. The shoot for this autumn/winter issue was photographed by Karim Sadli and channels a late 1950s feel, complete with cropped pants and [colored socks](https://www.trendhunter.com/trends/old-skool-36-souvenir). Accompanying the shoot for 'Man About Town' Issue 7 is a poetically beautiful video, directed by Stylianos Pangalos. Martin's masterful use of the skateboard portrays exactly how professional and smooth he is on the streets. **Implications** - Using well known figures in advertising is a great method for businesses to attract customers to their brand. Applying a sense of familiarity to a company and product through a [popular culture reference](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson) is an effective way of persuading buyers to purchase a company's goods and services. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 39% | Activity: 63% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Nostalgic Advertising:** Disruptive innovation opportunity: Businesses can tap into the power of nostalgia by incorporating popular culture references from past eras to make their brand more appealing. - **Photographic Storytelling:** Disruptive innovation opportunity: Companies can create visually captivating content, such as videos and photo shoots, to engage audiences and showcase their products or services in a unique and compelling way. - **Athlete Endorsements:** Disruptive innovation opportunity: Collaborating with professional athletes to promote products can enhance brand credibility and attract customers looking to emulate their favorite sports personalities. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Fashion brands can leverage the trend of vintage aesthetics and incorporate nostalgia into their designs to appeal to consumers who seek retro-inspired clothing. - **Advertising:** Disruptive innovation opportunity: Advertising agencies can utilize creative techniques, like incorporating popular culture references, to capture attention and create memorable campaigns for their clients. - **Sports Equipment:** Disruptive innovation opportunity: Companies in the sports equipment industry can collaborate with professional athletes to create signature product lines and leverage their influence to increase sales. ## Related on Trend Hunter - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md) - [Storytelling-Forward Footwear Campaigns](https://www.trendhunter.com/trends/old-meets-knu.md) - [Skateboarding Heritage Collection](https://www.trendhunter.com/trends/united-through-skateboarding.md) - [Skateboard-Themed Photography Books](https://www.trendhunter.com/trends/rabbit-hole-1.md) - [Skateboarding-Inspired Ads](https://www.trendhunter.com/trends/always-pushing.md) - [Skateboarder-Inspired Footwear Spots](https://www.trendhunter.com/trends/nyjah-4.md) - [Anniversary-Celebrating Arty Skateboard Decks](https://www.trendhunter.com/trends/stevie-williams1.md) - [Skate-Inspired Cameras](https://www.trendhunter.com/trends/capturing-the-journey.md) - [Fashion-Inspired Skate Shoes](https://www.trendhunter.com/trends/old-skool-36-souvenir.md)