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# Grey-Scale Parlor Photography
Mamuka Kikalishvili Combines Elegance and Sensuality

By Meghan Young | Published 2010-01-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/mamuka-kikalishvili1
References: [behance.net](https://www.behance.net/Gallery/Avtandil-_amp-IC-Models/388251) & [kikalastudio.ge](http://www.kikalastudio.ge)

I have always admired a photographer’s eye for composition and color; when I look at Mamuka Kikalishvili’s latest portfolio I think to myself, “How did he know how to direct these women, and why choose to finish it in a [grey-scale](https://www.trendhunter.com/trends/ralph-pucci-pure-exhibition)?” Well, that’s why Mamuka Kikalishvili’s the [professional photographer](https://www.trendhunter.com/trends/still-life-1) and not me.

He manages to combine [elegance and sensuality](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) without compromising or canceling the other out. Check out the gallery above to see what I mean.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 58% | Activity: 33% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What's Driving This Trend

- **Grey-scale Photography:** Opportunities for developing new techniques and styles for black and white photography, while prioritizing texture and contrast.
- **Elegant-sensual Fusion:** Developing media and marketing content that balances sophistication with allure through visual and written creative content.
- **Composition and Direction:** Opportunities to offer workshops in photography and art direction, teaching new techniques and ideas for visual storytelling.

### Who This Affects Most

- **Photography:** Innovative approaches to photography, advertising, and digital media through utilizing black and white textures, composition, and art direction.
- **Fashion:** New and creative ways to showcase fashion designs and products, balancing elegance and sensuality to create a unique brand message.
- **Advertising and Marketing:** Developing visual content and campaigns that incorporate unique and striking imagery through art direction and composition.

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- [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)
- [Photography Project Series](https://www.trendhunter.com/trends/still-life-1.md)
