# Manly Dairy Commercials This Mammoth Supply Yogurt Ad Sets Macho Rules for Guys By Matt Ho | Published 2011-02-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/mammoth-supply-yogurt-ad References: [bestadsontv](http://www.bestadsontv.com/ad/34212/Mammoth-Supply-Co-Cry) & [mammothsupply.co.nz](http://www.mammothsupply.co.nz/) Alright guys, I get the whole bromance thing but rules have to be set. So to keep our manliness in check, have a look at this hilarious Mammoth Supply Yogurt ad. This laugh-out-loud commercial from New Zealand company Mammoth Supply is a [yogurt ad](https://www.trendhunter.com/trends/petit-filous-mischief-makes-us) giving guys strict rules of what and what not to do. For example, if you want to cry in front of the TV, you can only do so during a [sports game](https://www.trendhunter.com/trends/7-stages-of-defeat). Check out this amusing commercial and send it to Sesame Street so that Bert and Ernie can tone down their odd bromance. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 12% | Activity: 4% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **Humorous Advertising:** Disruptive innovation opportunity: Develop funny and entertaining commercials that capture the attention of consumers and create a memorable brand image. - **Gender Stereotypes:** Disruptive innovation opportunity: Challenge traditional gender roles and stereotypes in advertising by creating inclusive and diverse campaigns that resonate with a wider audience. - **Creative Rule-breaking:** Disruptive innovation opportunity: Break conventional advertising norms by creating campaigns that surprise and delight consumers with unexpected and unconventional ideas and messages. ### Who This Affects Most - **Advertising:** Disruptive innovation opportunity: Embrace unconventional approaches to advertising strategies and messaging to capture consumer attention in a saturated market. - **Food and Beverage:** Disruptive innovation opportunity: Explore innovative ways to market food and beverage products by tapping into humor and challenging traditional perceptions to stand out in the market. - **Gender Equality:** Disruptive innovation opportunity: Promote gender equality and inclusivity in advertising by creating campaigns that break stereotypes and celebrate diversity, appealing to a wider range of consumers. ## Related on Trend Hunter - [Power-Packed Yogurt Ads](https://www.trendhunter.com/trends/surprising-strength.md) - [Heroic Protein Commercials](https://www.trendhunter.com/trends/the-big-hill.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Chaotic Milkshake Campaigns](https://www.trendhunter.com/trends/just-feel-the-urjj.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Cuffing Season Yogurt Campaigns](https://www.trendhunter.com/trends/harmless-harvest.md) - [Puppet-Starring Oat Milk Campaigns](https://www.trendhunter.com/trends/new-norm-al-show.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Fight-Themed Whiskey Campaigns](https://www.trendhunter.com/trends/bear-fight-whiskey-ad.md)