# Vibrant Staple Parka Colorways Marmot Breathes Life Back to the Mammoth Parka By Amy Duong | Published 2021-10-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mammoth-parka References: [hypebeast](https://hypebeast.com/2021/10/marmot-mammoth-parka-new-line-winter-jacket-basecamp-coat) Marmot gained popularity a few decades ago when its iconic [Mammoth Parka](https://www.trendhunter.com/trends/wly-trailer) garnered global attention and the public made it a highly sought after jacket during the colder seasons of the year. Once again, the brand decides to release the iconic jacket in a slew of [bright color palettes](https://www.trendhunter.com/trends/glacial-collection) as winter begins to roll around the corner. It was originally designed as a basecamp coat and later was nicknamed "Big Boy" because of the oversized silhouette of the coat. It became a staple option in New York City and the jacket now returns in six color options. It is [insulated with 700 fill-power down](https://www.trendhunter.com/trends/shackleton-fuchs-down-jacket) and is now offered in black and Citronelle, crocodile and scotch, red, clear blue, cherry tomato, and some neutrals. Image Credit: Marmot ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 26% | Activity: 2% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Bright Parka Colorways:** Brands can leverage vibrant color options in their staple winter clothing, breathing new life into their iconic designs. - **Oversized Silhouettes:** Offering clothing options with oversized silhouettes can provide a trendy and unique twist to traditional winter wear. - **Iconic Clothing Revival:** Reintroducing iconic clothing pieces with modern elements can capitalize on nostalgia while still staying relevant to current fashion trends. ### Industries Being Reshaped - **Fashion:** Fashion brands can explore the use of bright colors and oversized silhouettes in their winter collections to capture consumer interest and stay relevant. - **Outdoor Apparel:** The outdoor apparel industry can reinvent classic designs with new colorways and materials to attract younger, fashion-forward consumers. - **Retail:** Retail companies can tap into the trend of nostalgic clothing revivals by bringing back popular designs that resonate with their target audience. ## Related on Trend Hunter - [90s-Style Winter Parkas](https://www.trendhunter.com/trends/hmlyn-baltoro-jacket.md) - [Novel Outdoor Design Capsules](https://www.trendhunter.com/trends/marmot-better-gift-shop.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Outdoor Apparel Capsules](https://www.trendhunter.com/trends/supreme-x-marmot.md) - [Celebratory Mountain-Ready Outerwear](https://www.trendhunter.com/trends/the-north-face-mountain-jacket.md) - [Sustainable Warm Parka Designs](https://www.trendhunter.com/trends/stormshadow-parka.md) - [Body-Mapped All-Weather Parkas](https://www.trendhunter.com/trends/weatherproof-parka.md) - [Collaboration Packable Puffer Parkas](https://www.trendhunter.com/trends/nanga-x-pilgrim-surf-supply-parka.md) - [Performance-Driven Down Jackets](https://www.trendhunter.com/trends/down-hood.md)