# Traditional Tequila Cocktail Seltzers Mamitas Hard Seltzer is Launching Two New Flavors By Michael Hemsworth | Published 2022-06-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mamitas-hard-seltzer References: [drugstorenews](https://drugstorenews.com/news-briefs?created_1=2022-06-09T09%3A09%3A47) & [drinkmamitas](https://drinkmamitas.com)  [Mamitas Hard Seltzer](https://www.trendhunter.com/trends/mocktail-launch) has announced new libations for the summertime to offer consumers a way to enjoy some classic recipes in a convenient way. The drinks include the Tequila Sunrise and Spicy Marg, which are both crafted with 100% real tequila for an authentic flavor that's low in sugar and calories. The beverages features a 5% ABV with 1.5-grams of sugar each and just 95-calories. The drinks will join the brand's existing varieties including Paloma, Pineapple, Lime and Mango. The new products from Mamitas Hard Seltzer are arriving in eight-count variety packs priced between $17.99 and $21.99, a four-count pack that ranges from $9.99 to $12.99 and single 12-ounce cans priced between $5 to $7. The drinks are arriving at [Drizly](https://www.trendhunter.com/trends/brooks-koepka), Target, Kroger, [Walmart](https://www.trendhunter.com/trends/topo-chico-sabores-flavors) and Publix. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 32% | Activity: 40% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Classic Recipe Hard Seltzers:** Developing new hard seltzer flavors inspired by traditional cocktails. - **Low-calorie Alcoholic Beverages:** Developing innovative alcoholic beverages with low calories. - **Variety Packs for Convenience:** Creating variety packs of alcoholic beverages to offer convenience to consumers. ### Who This Affects Most - **Alcoholic Beverages:** The alcoholic beverage industry can explore creating new products with classic cocktail flavors. - **Health and Wellness:** The health and wellness industry may develop and market low-calorie alcoholic beverages to consumers. - **Retail:** The retail industry can explore offering variety packs of alcoholic beverages to cater to consumer convenience and preferences. ## Related on Trend Hunter - [Hybrid Margarita Hard Seltzers](https://www.trendhunter.com/trends/margarita-style-hard-seltzers.md) - [Margarita-Style Hard Seltzers](https://www.trendhunter.com/trends/cantina-margarita.md) - [Tequila-Inspired Malt Beverages](https://www.trendhunter.com/trends/el-jimador-spiked-bebidas.md) - [Sessionable Tequila Seltzers](https://www.trendhunter.com/trends/high-noon-tequila-seltzer.md) - [Margarita-Style Flavored Hard Seltzers](https://www.trendhunter.com/trends/flavored-hard-seltzers.md) - [Warm-Weather Cocktail Sets](https://www.trendhunter.com/trends/spiked-bebidas.md) - [Freshly Flavored Tequila Seltzers](https://www.trendhunter.com/trends/craft-tequila-seltzer.md) - [RTD Sparkling Margaritas](https://www.trendhunter.com/trends/sipmargs.md) - [Multi-Flavor Tequila Packs](https://www.trendhunter.com/trends/tequila-variety-pack.md)