# Secret Hamburger Desserts The Mamido Burger is a Decadent Sweet Treat By Greg Ponesse | Published 2005-12-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mamidos-burgers-hamburgers-in-disguise References: [web-japan.org](http://web-japan.org/trends/lifestyle/lif051221.html) Hamburgers are a popular fast food, cheap and great for those on the go, with businessmen ranking high among the fans of this meat-based dish. With so many [hamburger restaurants](https://www.trendhunter.com/trends/hello-harry) dotting the streets, the launch of a new outlet is usually no cause for excitement. But Mamido's Burger, which opened for business in the Shibuya district of Tokyo in October 2005, is an exception. Its distinctive offerings are all [sweets made to look like hamburgers](https://www.trendhunter.com/trends/frosty-burger) and other fast food. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 70% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Sweet Fast Food:** Sweets that resemble fast food, like the Mamido Burger, are gaining popularity in the food industry. - **Novelty Desserts:** There is an emerging trend of creating desserts that mimic other foods for an element of surprise and new experiences. - **Hybrid Food Genres:** The blending of two traditionally separate food genres like sweet and savory is becoming more popular among consumers. ### Industries Being Reshaped - **Fast Food:** Fast food companies could consider adding a dessert menu that features sweet versions of their popular entrees to entice customers. - **Dessert:** Dessert shops could incorporate novelty products that resemble other common foods to attract customers looking for Instagram-worthy photos. - **Catering:** Catering companies could add a unique flair to their menus by offering menu items that blend different food genres, such as desserts that look like fast food burgers. ## Related on Trend Hunter - [Savory Pear-Topped Burgers](https://www.trendhunter.com/trends/nashi-double-teriyaki-burger.md) - [Supersized Red Bean Desserts](https://www.trendhunter.com/trends/extra-thick-dorayaki-burger.md) - [Flagship-Celebrating Burger Cakes](https://www.trendhunter.com/trends/burger-cake-1.md) - [Chocolate Burger Buns](https://www.trendhunter.com/trends/hersheys-chocolate-burger.md) - [Loaded Maitake Mushroom Burgers](https://www.trendhunter.com/trends/konya-wa-maitake-burger.md) - [Deconstructed Cheeseburger Bowls](https://www.trendhunter.com/trends/cheese-burger-don.md) - [NYC-Inspired Burger Menus](https://www.trendhunter.com/trends/come-on-baby-ny-burgers.md) - [NYC-Inspired QSR Burger Menus](https://www.trendhunter.com/trends/new-york-burgers.md) - [Melty Meaty Pizzeria Burgers](https://www.trendhunter.com/trends/pizza-hut-japan-burgers.md)