# Conjoined Boutiques Mameg and Maison Martin Margiela are Together but Separate By Marissa Liu | Published 2009-12-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/mameg-and-maison-martin-margiela References: [archdaily](http://www.archdaily.com/12639/mameg-maison-martin-margiela-johnston-marklee-associates/) & [johnstonmarklee](http://www.johnstonmarklee.com/?n=work&id=8) The Mameg and [Maison Martin Margiela](https://www.trendhunter.com/trends/byronesque) boutiques in Beverly Hills, California are located side-by-side within the same building. [Johnston Marklee & Associates](https://www.trendhunter.com/trends/robert-projects) was charged with creating two physically distinct spaces that could coexist. Linked by a corridor of reflected-gold the Mameg boutique and [Maison Martin Margiela retail space](https://www.trendhunter.com/trends/mm6-maison-margiela-and-salomon) are quite different. Mameg is homey and inviting while Maison Martin Margiela is a lot more austere and graphic using collage and appliqué to create a trompe l’oeil effect. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 45% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Conjoined Boutiques:** The trend of combining separate boutiques within the same building to create distinct but complementary spaces. - **Distinct Design:** The trend of creating physically separate retail spaces that reflect contrasting aesthetics and atmospheres. - **Collaborative Retail:** The trend of partnering different brands or stores to create a unique shopping experience. ### Where This Applies - **Fashion Retail:** Opportunity for fashion retailers to collaborate and co-locate with complementary brands, offering customers a wider range of options in one place. - **Architectural Design:** Opportunity for architects and designers to create innovative and visually distinct retail spaces that enhance the overall shopping experience. - **Interior Design:** Opportunity for interior designers to create contrasting aesthetics and atmospheres within the same retail space, catering to different customer preferences. ## Related on Trend Hunter - [Luxury Fashion House Residences](https://www.trendhunter.com/trends/maison-margiela-residences.md) - [Waterfront Fashion Homes](https://www.trendhunter.com/trends/maison-margiela-residences-dubai.md) - [Digital-First Luxury Apparel](https://www.trendhunter.com/trends/mmerch-1.md) - [Luxurious Eyewear Releases](https://www.trendhunter.com/trends/gentle-monster-6.md) - [Collaborative Footwear Capsules](https://www.trendhunter.com/trends/maison-margiela-x-christian-louboutin.md) - [Contemporary Experiential Retail Establishments](https://www.trendhunter.com/trends/la-maison-gnrale.md) - [Contemporary Luxury Retail Spaces](https://www.trendhunter.com/trends/contemporary-luxury.md) - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [Distinctive Luxury Retail Spaces](https://www.trendhunter.com/trends/jacquemus-boutique.md)