# Expansive Baby Collections Mamas & Papas Debuts a Baby and Toddler Collection with Laura Ashley By Kanesa D | Published 2023-04-19 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/mamas-papas References: [retailtimes](https://retailtimes.co.uk/mamas-papas-launches-new-collection-with-heritage-brand-laura-ashley/) & [mamasandpapas](https://www.mamasandpapas.com/)  A brand-new line of travel accessories, home furnishings, and [infant clothing](https://www.trendhunter.com/trends/modern-moments) has been released by Mamas & Papas in collaboration with renowned home and lifestyle brand [Laura Ashley](https://www.trendhunter.com/trends/marquee-brands). The 49-piece collection comprises classic baby toys, baby and toddler apparel, bedding, nursery decor, and the brand's [best-selling pushchairs](https://www.trendhunter.com/trends/sophisticated-stroller), 'Airo' and 'Ocarro.' The adaptable strollers have been updated with classic Laura Ashley designs while staying true to the brand image of Mamas & Papas. "As a like-minded brand with a strong British heritage much like our own, partnering with Laura Ashley demonstrates our ongoing commitment to providing parents and parents-to-be with unique products that are both stylish and highly practical. We look forward to launching the collection in-stores globally as well as online, delivered by the guidance and support of our expert colleagues," said Nathan Williams, chief executive officer at Mamas & Papas. Image Credit: Mamas & Papas ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 44% | Activity: 47% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### What's Driving This Trend - **Collaborative Collections:** Businesses from different industries can collaborate and create unique collections that cater to a wider audience. - **Modernized Classics:** Reimagining classic designs in modern ways can attract younger audiences while still appealing to traditionalists. - **All-in-one Collections:** Providing a comprehensive selection of products for a specific demographic creates a convenient shopping experience for customers. ### Who This Affects Most - **Baby and Toddler Retail:** Creating partnerships with design brands can offer unique and stylish products that align with business values. - **Home Furnishings:** Infant products can often complement a home's overall aesthetic, making them a valuable addition to home decor collections. - **Travel Accessories:** Offering aesthetically pleasing travel accessories can make a memorable impression on customers and boost brand recognition. ## Related on Trend Hunter - [Nursery Brand Parenting Apps](https://www.trendhunter.com/trends/mamas-papas-app.md) - [British-Inspired Tabletop Capsules](https://www.trendhunter.com/trends/marquee-brands.md) - [British Lifestyle Pet Products](https://www.trendhunter.com/trends/laura-ashley-x-the-adorable-pooch-company.md) - [Mom-Approved Baby Clothing Lines](https://www.trendhunter.com/trends/maybe-baby-collection.md) - [Modern Infant Gear Lines](https://www.trendhunter.com/trends/infant-gear.md) - [Monogram Baby Collections](https://www.trendhunter.com/trends/louis-vuitton-4.md) - [Ultra-Modern Baby Gear](https://www.trendhunter.com/trends/fantasy-land-collection.md) - [Exclusive Baby Clothing Collections](https://www.trendhunter.com/trends/silver-cross-naturenurture-collection.md) - [Chic Baby-Focused Collections](https://www.trendhunter.com/trends/br-baby.md)