# Eco-Friendly Baby Essentials MamaEarth's Essentials Kit Boasts Organic and Chemical-Free Products By Jana Pijak | Published 2017-03-07 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/mamaearth References: [mamaearth.in](http://mamaearth.in/products/baby-essentials-kit/) MamaEarth is an organic baby care brand that offers a gentle and [eco-friendly product range](https://www.trendhunter.com/trends/ella-eden). The brand's baby essentials kit is a best-seller that consists of a [gentle baby shampoo](https://www.trendhunter.com/trends/baby-twoinone-shampoo), a moisturizing body wash, an [organic body lotion](https://www.trendhunter.com/trends/aveeno-baby-1) and a soothing massage oil which boasts a subtle and calming scent. Each product is a 100% chemical-free and is enriched with nourishing ingredients like cocoa and shea butters, coconut and jojoba oil. This kit is ideal for first-time parents and is a go-to for those seeking a high quality and practical baby shower gift. Each MamaEarth baby essentials starter pack is also conveniently packaged in a travel pouch and is Made Safe certified -- giving parents peace of mind and ensuring product safety for babies with even the most sensitive of skin. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 14% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### Key Themes Behind This Trend - **Organic Baby Care:** Opportunity for companies to develop and market organic and chemical-free baby products. - **Eco-friendly Products:** Growing demand for eco-friendly baby essentials opens doors for companies to innovate and provide sustainable options. - **Safe and Certified Products:** Disruption potential in the baby care industry by developing and promoting products that are certified for safety and free from harmful chemicals. ### Where This Applies - **Baby Care Products:** Opportunity for brands to create and offer a range of organic and chemical-free baby care products to meet the increasing demand. - **Gift and Baby Shower Industry:** Companies can tap into the market of practical and high-quality baby shower gift options that are eco-friendly and safe for babies. - **Organic Cosmetics and Skincare:** Disruptive innovation potential lies in developing organic and chemical-free cosmetic and skincare products specifically tailored for babies and new parents. ## Related on Trend Hunter - [Baby-Safe Skincare Creams](https://www.trendhunter.com/trends/elave-new-baby.md) - [Baby-Friendly Skincare Sets](https://www.trendhunter.com/trends/mother-baby.md) - [Vegan-Certified Baby Skincare Lines](https://www.trendhunter.com/trends/birch-baby.md) - [Mother-Specific Self-Care Kits](https://www.trendhunter.com/trends/selfcare-gift-kit.md) - [Premium Baby Care Brands](https://www.trendhunter.com/trends/baby-forest.md) - [Affordable Pregnancy-Friendly Kits](https://www.trendhunter.com/trends/the-honest-company1.md) - [All-Vegan Toddler Skincare Lines](https://www.trendhunter.com/trends/druide-biolove-baby.md) - [Ultra-Gentle Infant Cosmetics](https://www.trendhunter.com/trends/aveeno-baby-healthy-start.md) - [Sensitive Skin Baby Products](https://www.trendhunter.com/trends/aveeno-baby.md)