# Adoringly Doodled Branding Mama Sopa Packaging was Illustrated Lovingly with Care for Cleanliness By Amelia Roblin | Published 2013-04-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mama-sopa-packaging References: [thedieline](http://www.thedieline.com/blog/2013/4/25/mama-sopa-bubbles-for-charity.html) & [con-fetti](http://con-fetti.com/) With its darling hand-drawn visual identity, [Mama Sopa](https://www.trendhunter.com/trends/national-meatball-day) packaging would appeal to parents and children alike. Ina Meijer and Marjolijn Stappers of the Con-fetti design agency dressed up the [shower gel tubes](https://www.trendhunter.com/trends/allkinds-whipped-shower-foam), the bar soap boxes and the liquid soap dispensers with lovely free-hand illustrations that speak of the values of the brand. As part of a social hygiene project, the [Dutch Simavi Foundation](https://www.trendhunter.com/trends/dutch-barn-vodka) is launching this range of products to raise money. The organization strives to improve the health of families in developing countries. This goal was translated into the notion of a doting mother, and it's her eyes and fabulously curly hair that are represented on Mama Sopa packaging. They're sketched in a rather rough style, but their loosely doodled technique and delightful colors give them great warmth and approachability. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 86% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Hand-drawn Branding:** Opportunity for brands to embrace hand-drawn illustrations to create unique and engaging packaging designs. - **Social Hygiene Products:** Potential for more brands to launch product ranges that support social causes and raise funds for charitable organizations. - **Family-focused Packaging:** Demand for packaging designs that appeal to both parents and children, creating a sense of familiarity and trust. ### Industries Being Reshaped - **Design and Branding:** Disruptive innovation in the design industry through the integration of hand-drawn illustrations into branding strategies. - **Sustainable and Socially Responsible Products:** Opportunity for companies to develop product lines that contribute to social causes and make a positive impact on society. - **Personal Care and Hygiene:** Innovations in packaging design for personal care products that prioritize family-oriented designs and charitable initiatives. ## Related on Trend Hunter - [Eco-Friendly Bath Essentials](https://www.trendhunter.com/trends/kids-bath-products.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Playful Children-Focused Sets](https://www.trendhunter.com/trends/soap-pen.md) - [Vibrant Parent-Focused Brands](https://www.trendhunter.com/trends/cookma.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Gamified Children's Care Products](https://www.trendhunter.com/trends/babyfirst-brand.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Hygiene Packaging Redesigns](https://www.trendhunter.com/trends/andrex.md)