# Cute Cardboard Branding Mama, Papa and Gloria Packaging Embraces a Youthful Theme By Amelia Roblin | Published 2011-09-06 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/mama-papa-and-gloria-packaging References: [belowtheclouds](http://www.belowtheclouds.com/en/2011/09/05/mama-papa-och-gloria/) & [bedow.se](http://www.bedow.se/work/packaging-essem-design-2011/) The three darling products stored within Mama, Papa and Gloria packaging have a delightful youthful quality that simply had to be carried through to the cardboard that contains them. The square boxes have been assembled in such a way that completely exposes the items on one side, so the reverse face was required to communicate the endearing impression delivered by the Essem coat hooks themselves. This was done by adopting a very [minimal aesthetic with little graphic interference](https://www.trendhunter.com/trends/woset). For the most part, the natural brown of the [recyclable paper](https://www.trendhunter.com/trends/elopak-paperboard) is kept uncovered except for where the sweet illustrations appear. These are the work of the Bedow studio which opted for a [childish style of representation](https://www.trendhunter.com/trends/babyfirst-brand) in Mama, Papa and Gloria packaging, accompanied with a typeface with a likeness to handwritten characters. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 85% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Minimal Packaging Designs:** Opportunity for packaging design companies to create minimalistic packaging designs that highlight the product while still being visually appealing. - **Childlike Aesthetic:** Opportunity for graphic design firms to embrace a childlike aesthetic in packaging and branding to appeal to younger target audiences. - **Eco-friendly Packaging:** Opportunity for businesses to adopt recyclable paper packaging to appeal to environmentally conscious consumers. ### Sectors Adopting This - **Packaging Design:** Packaging design companies can embrace minimalism in their designs to focus on showcasing products. - **Graphic Design:** Graphic design firms can utilize a childlike aesthetic in their branding to appeal to younger audiences. - **Consumer Goods:** Consumer goods businesses can adopt eco-friendly packaging to appeal to customers who prioritize sustainability. ## Related on Trend Hunter - [Anthropomorphized Bath Products](https://www.trendhunter.com/trends/uoga-uoga-kids.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Eco-Friendly Bath Essentials](https://www.trendhunter.com/trends/kids-bath-products.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Minimalist Supply Packaging](https://www.trendhunter.com/trends/optimal-home.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md)