# Paranormal Nightmarish Hotels The MAMA Movie Pop-up Hotel Invites Guest to a Spooky Night By M | Published 2013-06-11 | World Source: Trend Hunter, https://www.trendhunter.com/trends/mama-movie References: [survivemama.eventbrite](http://survivemama.eventbrite.co.uk/) To celebrate the launch of the MAMA movie -- a supernatural horror flick -- in London, England, UK's [Universal Pictures](https://www.trendhunter.com/trends/candyman) is setting up a creepy one night terror-filled stay at the [Holiday Inn Hotel](https://www.trendhunter.com/trends/back-from-holiday-shop). On June 17th, guests can come and spend the night at a nightmare-inspired hotel called #SurviveMAMA and find out if they're tough enough to spend the night among the weirdest, creepiest and most bizarre paranormal activity. The MAMA movie tells the story of a mother's murder and her two daughter's disappearance. #SurviveMAMA will take inspiration from the scenes, plot and characters of the original MAMA movie and implement them into a hotel atmosphere. Weird vibrations, lights that flicker on and off, bizarre ghoulish set-ups and explainable events are all part of this terror-filled experience. If you have the scare tolerance for it, check out #SurviveMAMA and enjoy a paranormal-infused, one-night stay entirely for free. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 52% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Hip Hotels](https://www.trendhunter.com/hiphotels) ## Key Themes ### Why This Trend Is Growing - **Supernatural Horror Experiences:** Creating immersive and terrifying experiences inspired by horror movies to attract thrill-seeking consumers. - **Pop-up Hotels:** Temporary hotels that offer unique themed experiences for a limited time, creating a sense of urgency and exclusivity. - **Paranormal Tourism:** Catering to the growing interest in paranormal and supernatural activities, offering unique and spooky attractions and accommodations. ### Industries Being Reshaped - **Hospitality and Tourism:** Opportunity for hotels and tourism companies to create immersive and unique experiences to attract adventurous travelers. - **Entertainment and Film:** Collaborations between movie studios and pop-up hotels create marketing opportunities and expand the fan experience beyond the screen. - **Event Planning and Experiential Marketing:** Creating customized and immersive events like the #SurviveMAMA pop-up hotel to engage consumers in unique ways and generate buzz. ## Related on Trend Hunter - [Horror-Themed Cabins](https://www.trendhunter.com/trends/unique-stays-club.md) - [VR Horror Hotel Experiences](https://www.trendhunter.com/trends/draculas-hotel.md) - [Thriller Novel Hotel Experiences](https://www.trendhunter.com/trends/tempo-by-hilton-times-square.md) - [Haunting Film-Based Experiences](https://www.trendhunter.com/trends/deetz-residence.md) - [Luxuriously Immersive Spooky Experiences](https://www.trendhunter.com/trends/fairmont-hotel-vancouver.md) - [Globalized Spooky Destinations](https://www.trendhunter.com/trends/spooky-adventures.md) - [Spooky Halloween Giveaways](https://www.trendhunter.com/trends/halfway-to-halloween.md) - [Film-Inspired Eerie Houses](https://www.trendhunter.com/trends/beetlejuice-house.md) - [Year-Round Horror-Inspired Experiences](https://www.trendhunter.com/trends/universal-horror-unleashed.md)