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# Mafia-Inspired Takeout Bags
The Mama Mafia Restaurant Packages Its Food with Quirky Mafia Images

By Ady Floyd | Published 2015-07-23 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/mama-mafia
References: [lovelypackage](http://lovelypackage.com/mama-mafia/) & [behance.net](https://www.behance.net/DimaJe)

Russian designer Dima Je has designed a quirky cartoon prototype package for the [Mama Mafia](https://www.trendhunter.com/trends/aw-burger-family-deals) restaurant. Since this eatery combines both Japanese and Italian cuisine, the packaging was designed to reflect both styles.

All of the packaging is based on a light brown, white or orange background. Atop this background are scattered images of small cartoon characters such as a Japanese sword fighter, a gun-shooting octopus, mafia-themed sunglasses and brass knuckles.

While the imagery sounds slightly aggressive, it is balanced with the cartoon elements. Most of the packaging contains the tiny cartoon images but the [pizza boxes](https://www.trendhunter.com/trends/the-moving-box-table) and [Japanese noodle boxes](https://www.trendhunter.com/trends/bigbilled-bird-food-concept) differ. They are presented with larger a graphic than the other dishes. These boxes simply have a single character consuming the tasty pizza, or noodle dish from Mama Mafia's restaurant.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 33% | Activity: 22% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Quirky Takeout Packaging:** The use of quirky cartoon images on takeout packaging creates a unique and memorable brand identity.
- **Combining Culinary Styles:** Restaurants that fuse different culinary styles can attract a diverse customer base and offer unique dining experiences.
- **Balanced Aggressive Imagery:** Finding the right balance between aggressive imagery and cartoon elements can create visually striking packaging designs.

### Sectors Adopting This

- **Food Packaging:** Food packaging companies can explore incorporating playful and unconventional designs to make their products stand out in the market.
- **Restaurant:** Restaurants that blend different cuisines can tap into a wider customer demographic and cater to varying taste preferences.
- **Graphic Design:** Graphic designers can explore the use of contrasting elements, such as aggressive and cartoon imagery, to create visually appealing packaging designs.

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