# Rebranded Crunchy Cheese Snacks The Mama Geraldine's Cheese Straws Have a Satisfying Profile By Michael Hemsworth | Published 2020-05-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mama-geraldines References: [snackandbakery](https://www.snackandbakery.com/articles/94649-mama-geraldines-cheese-straws) & [mamageraldines](https://www.mamageraldines.com/) The Mama Geraldine's Cheese Straws have been rebranded to help position the range of snacks towards consumers who are seeking out a product that matches with their dietary preferences. The snacks are now focused on their high-protein, zero sugar recipe and come in flavor options that will satisfy those with a penchant for all kinds of cheesy flavors. This includes Aged Cheddar, Chipotle Cheddar, Parmesan Cheese and Pimento Cheese along with an array of gluten-free options. The Mama Geraldine's Cheese Straws come in several serving size options to make them suited for at-home snacking, consumption out of the house or even for incorporation into lunches. The snacks are all made with premium Wisconsin cheese to put a focus on simple yet delicious ingredients. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 18% | Activity: 3% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Cheese Snack Rebranding:** Rebranding cheese snacks to appeal to health-conscious consumers with high-protein, zero sugar, and gluten-free options. - **Cheese Snack Flavor Innovation:** Innovations in cheese straw flavors with options such as aged cheddar, chipotle cheddar, parmesan cheese, and pimento cheese. - **Premium Ingredients for Snacks:** Increasing emphasis on the use of premium ingredients, such as Wisconsin cheese, in snack manufacturing to enhance quality and taste. ### Sectors Adopting This - **Snack Food Industry:** Opportunities for snack food companies to explore healthier and diverse flavor options in cheese snacks to appeal to health-conscious consumers. - **Gluten-free Food Industry:** Opportunities for gluten-free food companies to expand their product offerings with cheese snacks that cater to consumers with gluten allergies and sensitivities. - **Cheese Manufacturing Industry:** Opportunities for cheese manufacturers to partner with snack companies and offer premium cheese ingredients for more flavorful and healthier snack options. ## Related on Trend Hunter - [High-Fiber Cheese-Flavored Snacks](https://www.trendhunter.com/trends/cheese-snack-range.md) - [Oven-Baked Crispy Cheese Snacks](https://www.trendhunter.com/trends/granarolo-cheese-crisps.md) - [Savory Stick-Style Cheese Snacks](https://www.trendhunter.com/trends/sargento-cheese-snacks.md) - [Crispy Cheese Cracker Snacks](https://www.trendhunter.com/trends/34-degrees-mates-cheese-snacks.md) - [Dairy-Driven Snack Products](https://www.trendhunter.com/trends/smug-dairy.md) - [Better-For-You Cheese Puffs](https://www.trendhunter.com/trends/in-good-hands-protein-puffs.md) - [Smoked Gouda-Inspired Crackers](https://www.trendhunter.com/trends/smoked-gouda.md) - [Seasoned Puffed Cheese Snacks](https://www.trendhunter.com/trends/whisps-snack.md) - [Protein-Driven Cheese Snacks](https://www.trendhunter.com/trends/protein-cheese-sticks.md)