# Exclusive eCommerce Diapers 'Mama Bear' Diapers are Exclusively Available to Amazon Prime Members By Laura McQuarrie | Published 2017-12-07 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/mama-bear-diapers References: [retaildive](https://www.retaildive.com/news/amazon-breaks-into-baby-care-with-revamped-diaper-line/510385/) & [techcrunch](https://techcrunch.com/2017/11/08/amazon-is-selling-its-own-private-label-diapers-again-now-under-the-mama-bear-brand/) [Amazon](https://www.trendhunter.com/trends/hello-bello) is selling Mama Bear diapers in sizes one through six, although these private label products are exclusively available on the site to Amazon [Prime](https://www.trendhunter.com/trends/amazon-saver) members who have received an invite to preview the items. The hypoallergenic Mama Bear diapers are said to be soft on the skin and include a wetness indicator and a pocketed-back waistband. Part of the reason that Amazon has seen such great success with its private label brands is that Millennials are appreciative of the convenience of ordering online and are not as brand-loyal as previous generations. To help Mama Bear better compete against [leading diaper brands](https://www.trendhunter.com/trends/dreamshields), especially big-name companies that consumers are familiar with, these private label baby care products are competitively priced. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 53% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### What's Driving This Trend - **Private Label Brands:** There is an opportunity for businesses to create their own private label brands in various industries, offering unique products to targeted customer segments. - **Convenience of Online Ordering:** Companies across industries can capitalize on the growing trend of online ordering by providing convenient ecommerce platforms for their products or services. - **Competitive Pricing Strategies:** Businesses can adopt competitive pricing strategies to challenge big-name brands and attract price-conscious consumers. ### Who This Affects Most - **Baby Care:** In the baby care industry, there is an opportunity for companies to develop private label diaper brands with competitive pricing and enhanced features to cater to Millennials' preferences. - **Retail:** Retailers can leverage the convenience of online ordering to create their own private label brands, offering exclusive products to their customer base. - **Consumer Goods:** In various consumer goods industries, companies can differentiate themselves by offering competitively priced private label products, targeting consumers who prioritize convenience and value for money. ## Related on Trend Hunter - [Premium Baby Diapers](https://www.trendhunter.com/trends/hello-bello.md) - [Festive Cartoon Diapers](https://www.trendhunter.com/trends/grinchthemed-diapers.md) - [Exclusive Retailer Baby Products](https://www.trendhunter.com/trends/hello-world-by-best-choice.md) - [Aloe-Coated Diaper Lines](https://www.trendhunter.com/trends/pampers-1.md) - [Whimsical Cartoon Diapers](https://www.trendhunter.com/trends/hello-bello-1.md) - [Limited Edition Diaper Prints](https://www.trendhunter.com/trends/limited-edition-diaper.md) - [Seasonally Influenced Baby Diapers](https://www.trendhunter.com/trends/baby-grinch-diapers.md) - [Gentle Baby Wipes](https://www.trendhunter.com/trends/parasol-co.md) - [Private Label Infant Formulas](https://www.trendhunter.com/trends/mamia-first-infant-milk.md)