# Singer-Developed Perfumes Maluma Releases His First Fragrance Collection Titled 'Royalty' By Niko Pajkovic | Published 2022-03-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/maluma References: [hypebeast](https://hypebeast.com/2022/3/maluma-new-royalty-fragrance-king-and-queen-collection-2022) Colombian singer Maluma has announced the launch of his new Royalty by Maluma 'King and Queen' fragrance collection. A first for the superstar, Maluma's [new range of fragrances](https://www.trendhunter.com/trends/gente-beautys-new-fragrance-collection) has been developed for both men and women, delivering a variety of unique scents, each of which takes the theme of a different gemstone. The four-piece set consists of [two scents for women](https://www.trendhunter.com/trends/arkive-makes-scents-collection) -- Amethyst and Jade -- and two for men -- Garnet and Onyx. According to the singer, the collection was inspired by childhood memories of borrowing his father's colognes. “For me, fragrance is another form of self-expressing who you are and what mood you are in. This will share another piece of me as Juan Luis, businessman, and Maluma, a creator. It was also important to me that my [first fragrance collection](https://www.trendhunter.com/trends/cosmic-20) was fluid and gave more than one or two options of fragrances," said Maluma is a recent press release. Image Credit: Maluma ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 52% | Activity: 48% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Perfumes:** Developing a collection of fragrances inspired by a celebrity's personal experiences and memories can create a sense of intimacy with fans and followers. - **Gender-fluid Scents:** Offering scents that are gender-neutral or designed for both men and women can attract a wider audience and reflect changing attitudes towards gender identity. - **Gemstone-themed Scents:** Creating fragrances that are inspired by different types of gemstones can add a unique and innovative twist to traditional perfume collections. ### Where This Applies - **Fashion and Beauty:** High-profile collaborations between celebrities and fashion and beauty brands can create new markets and boost sales for both parties. - **Entertainment:** Expanding a celebrity's brand beyond their primary area of expertise, such as creating a fragrance collection, can create new revenue streams and broaden their appeal. - **Luxury Goods:** Designing high-end fragrances that are unique and innovative can differentiate a luxury goods company from its competitors and attract discerning customers. ## Related on Trend Hunter - [Celebrity-Launched Opulent Fragrances](https://www.trendhunter.com/trends/summer-mink.md) - [Luxury All-Gender Perfumes](https://www.trendhunter.com/trends/les-ternels-de-balmain.md) - [Athlete-Launched Inaugural Perfumes](https://www.trendhunter.com/trends/messi-eau-de-parfum.md) - [Ultra-Niche Luxury Fragrances](https://www.trendhunter.com/trends/rabanne-1.md) - [Signature Hair Brand Fragrances](https://www.trendhunter.com/trends/loriginale-eau-de-parfum.md) - [Moody Seasonal Fragrances](https://www.trendhunter.com/trends/michael-malul-jet-black.md) - [Luxury Herb-Dominant Fragrances](https://www.trendhunter.com/trends/montblanc-4.md) - [Multifaceted Personal Fragrances](https://www.trendhunter.com/trends/hm-beauty-fragrance.md) - [Gender-Free Fragrances](https://www.trendhunter.com/trends/pacsun-for-all-fragrance.md)