# Dessert-Inspired Breakfast Cereals The New Malt-O-Meal Cereals Turn Dessert into Breakfast By Katherine Pendrill | Published 2018-01-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/maltomeal References: [preparedfoods](https://www.preparedfoods.com/articles/120863-post-cereals-for-2018) & [postconsumerbrands](https://www.postconsumerbrands.com/malt-o-meal/) For those who like to start their day off with something sweet, Malt-O-Meal is launching three new breakfast cereals that take inspiration from popular desserts. Perfect for kids or adults with a sweet tooth, the new cereals are a fun new take on a classic morning meal. The new Malt-O-Meal cereals come in three different flavors, each of which is inspired by a sweet treat. The first is the Double Chocolate Brownie Crunch cereal, made with cocoa-dusted crispy corn puffs combined with [chocolate marshmallow pieces](https://www.trendhunter.com/trends/magic-spoon-protein-cereal). The second is the Cinnamon Dyno-Bites featuring [cinnamon-coated gluten-free rice puffs](https://www.trendhunter.com/trends/moms-best-cereals). Finally, there is the Golden Honey O's, which combine corn, oat, and rice O's with real honey. While many brands are focusing more on the nutritional content of their products, Malt-O-Meal caters to those who are more interested in [fun and creative new flavor innovations](https://www.trendhunter.com/trends/frosted-flakes-cookies-creme-milkshake). ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 18% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Dessert-inspired Breakfast Cereals:** Malt-O-Meal launches new breakfast cereals inspired by popular desserts. - **Innovative Flavor Combinations:** Malt-O-Meal introduces unique flavor combinations like double chocolate brownie crunch and cinnamon dyno-bites. - **Catering to Fun and Creativity:** Malt-O-Meal targets consumers who value fun and creative flavor innovations over nutritional content. ### Where This Applies - **Breakfast Cereal:** Breakfast cereal industry can leverage dessert-inspired flavors to attract sweets-loving consumers. - **Food Manufacturing:** Food manufacturers have the opportunity to explore and create unique flavor combinations inspired by desserts. - **Snack Food:** Snack food companies can tap into the trend of indulgent breakfast options with dessert-inspired treats. ## Related on Trend Hunter - [Sweet Breakfast Cereals](https://www.trendhunter.com/trends/frosted-flakes.md) - [Better-for-You S'Mores Cereals](https://www.trendhunter.com/trends/three-wishes-smores.md) - [Cereal-Steeped Ice Creams](https://www.trendhunter.com/trends/the-cerealsly-delicious-series-by-salt-straw.md) - [Marshmallowy Milk-Enhancing Cereals](https://www.trendhunter.com/trends/marshmallow-cocoa-pebbles.md) - [Childhood Dessert-Inspired Cereal Flavors](https://www.trendhunter.com/trends/cereal-flavors.md) - [Indulgent Breakfast Oat Cereals](https://www.trendhunter.com/trends/instant-quaker-oats.md) - [Cereal-Inspired Ice Creams](https://www.trendhunter.com/trends/cerealinspired-ice-cream.md) - [Irrisistible Chef-Crafted Cereals](https://www.trendhunter.com/trends/best-behavior.md) - [Cookie-Flavored Protein Cereals](https://www.trendhunter.com/trends/magic-spoon-grain-free-cereals.md)