# Candy-Studded Chocolate Eggs The Maltesers Crunchy Giant Egg is a Tasty Twist on an Easter Egg By Katherine Pendrill | Published 2020-04-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/maltesers-crunchy-giant-egg References: [delish](https://www.delish.com/food-news/a32068482/maltesers-giant-chocolate-egg/) & [aldi](https://www.aldi.co.uk/maltesers-crunchy-giant-egg/p/021206358049600) To make Easter just a little more special, Maltesers created the Maltesers Crunchy Giant Egg. For those unfamiliar, Maltesers are chocolate-coated malted milk ball candies from the UK. The Maltesers Crunchy Giant Egg put a tasty spin on this candy just for the Easter season. The tasty treat consisted of a [milk chocolate Easter egg shell](https://www.trendhunter.com/trends/deluxe-layered-eggs) with malted milk candies studded throughout. The candies not only added extra flavor, but they also gave the egg a delightfully crunchy texture. The giant chocolate Easter egg also came with two Maltesers Bunnies and one bag of Mini Bunnies. Created just for the Easter season, the Maltesers Crunchy Giant Egg was available from retailers like [ASDA](https://www.trendhunter.com/trends/asda-exceptional-chocolate-egg) and [Aldi](https://www.trendhunter.com/trends/choceur-jammy-wheel-biscuit-egg) UK stores. Image Credit: *Aldi.* ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 18% | Activity: 1% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Easter-themed Confections:** Opportunity to innovate unique and flavorful Easter treats by adding unexpected ingredients or textures. - **Giant Chocolate Eggs:** Opportunity to create larger-than-life chocolate eggs with surprise elements inside for a more memorable Easter experience. - **Candy-coated Shell:** Opportunity to experiment with different types of candies or sweets to create a unique and interactive Easter egg experience. ### Industries Being Reshaped - **Confectionery:** Opportunity for confectionery companies to create innovative products for seasonal celebrations like Easter. - **Retail:** Opportunity for retailers to offer a variety of unique and exciting Easter treats to attract customers during the holiday season. - **Food Packaging:** Opportunity for food packaging companies to design creative packaging solutions for unique Easter confections, like candy-studded chocolate eggs. ## Related on Trend Hunter - [Easter Treat Ranges](https://www.trendhunter.com/trends/easter-2025-range.md) - [Candy-Filled Egg-Shaped Treats](https://www.trendhunter.com/trends/cadbury-easter-eggs.md) - [Charming Springtime Chocolates](https://www.trendhunter.com/trends/new-easter-products.md) - [Cereal-Studded Easter Eggs](https://www.trendhunter.com/trends/rice-krispies-milk-chocolate-eggs.md) - [Elevated Easter Treat Lineups](https://www.trendhunter.com/trends/mars-wrigley-easter-2025.md) - [Easter Chocolate Snack Squares](https://www.trendhunter.com/trends/rice-krispies-square.md) - [Viral Chocolate Easter Eggs](https://www.trendhunter.com/trends/pistachio-kataifi-breton-egg.md) - [Branded Candy Easter Products](https://www.trendhunter.com/trends/nestl-easter-eggs.md) - [Caramelized Popcorn Easter Eggs](https://www.trendhunter.com/trends/baileys-chocolate-popcorn-egg.md)